How confident are you about your writing skills?

Most of us are unhappy with our writing.

We’ve learned how to write at school. If we’re lucky we learned how to spell and avoid grammar mistakes.

But we weren’t taught how to engage our readers, how to keep their attention, how to persuade and inspire.

You can learn how to write well.

You can learn how to write a blog to engage prospects, boost your authority, and ultimately win more business.

And you know what?

Learning to write better is surprisingly straightforward …

First, you need to understand and practice the foundation of good writing: empathy for your reader.

Next, learn how to think as a writer—learn how to shape, simplify, and flesh out your ideas, so you can communicate with more clarity and power.

Finally, become more persuasive—learn how to keep readers spellbound, write more vividly, and inspire action with your words. This requires a basic understanding of reader psychology and an ability to create a hypnotic flow.

When you understand who your readers are and how to engage them, your writing voice becomes stronger and more personal. Readers will start to trust and respect you, and they’ll act on your advice. That’s how you’ll become more influential.

This is no ordinary writing course

This is a practical course that helps you implement the lessons so you’ll become a better, more confident writer. You’ll learn how to write enchanting blog posts, step by step:

• Learn blogging techniques
  Short video tutorials (+ transcripts) show you the techniques that engage, educate, and inspire readers.
• Practice your skills
  Annotated examples and guided activities teach you how to spot (and fix!) weaknesses in your writing.
• Improve your blog
  Flexi-templates help shape your ideas and structure your blog posts.

Henneke’s teaching is simple, yet detailed, and I love the huge number of examples in this course. I had not realized how powerful examples are. The examples help teach what Henneke calls X-ray reading so I can now see how others write their blog posts, and I’m starting to create my own blogging voice.

~Dylan Ball

I write about historic food, and I’ve just given the Henneke treatment to a blog post. I included the first few lines in an email to my subscribers, and it had the best click through rate I’ve ever had.

~ Paul Couchman

Even though I’m a published writer, I found the course super helpful and my blog posts contain more meat and substance than ever before.

~ Stacy S. Cohen

Course overview

The Enchanting Blog Writing course consists of 8 modules.

Each module includes video tutorials (with illustrated transcripts) and guided activities to practice your learning.

You’ll also get answers on frequently asked questions such as: What if your ideas don’t feel original? What is the ideal blog post length?

Module 1: Build your blog on a solid foundation

• Learn how to become more empathetic and make your writing feel more personal
• Determine the purpose of your blog so you can select the right blog post ideas to build your authority

Module 2: Generate and select great blog post ideas

• Explore the 4 categories of good ideas, discover more ideas, and make each blog post resonate strongly with your audience
• Learn how tiny ideas translate into valuable blog posts that help build your authority
• Kindle your enthusiasm for your blog by selecting the right ideas for you, your business, and your readers

Module 3: Flesh out and simplify your ideas

• Learn how to think like a writer so you can communicate with more clarity and power
• Discover the 3 methods for shaping your ideas and mapping out your blog posts so you can write faster
• Explore the two approaches to the writing process that help you find a clear focus for each blog post (and avoid unwieldy, muddled, and sloppy writing)

Module 4: The anatomy of an enchanting blog post

• Adopt each of the 4 roles of enchanting bloggers so you can galvanize readers and make them enthusiastic about your advice
• Apply the 3-part enchanting structure that keeps readers captivated
• Use the flexi-templates for structuring blog posts—the templates are flexible, so they stimulate rather than limit your creativity, and they help you get your thoughts on paper faster

Module 5: Engage readers with your opening

• Apply a simple formula for captivating your readers with your opening and make them eager to read on
• Discover how to set the tone in your opening so your relationship with readers starts on a good note
• Learn how to write a first line faster (and stop chasing readers away with an average opening line)

Module 6: Educate readers with gusto

• Apply the 4 types of glue that keep readers engaged, even if blog posts become long
• Follow a simple structure for communicating a single tip more vividly—you can apply this structure to social media updates, too
• Use quotes to boost your credibility (and without interrupting the reading experience—which happens more often than you might think)



• Write irresistible subheads so blog visitors stop scanning and start reading your blog
• Fine-tune your writing process so you can write more vividly, more quickly

Module 7: Inspire readers with your final words

• Inspire readers with your final paragraph—the most neglected part of blog posts
• Write a memorable last sentence so readers feel fortified and inspired by your writing

Module 8: Become a productive blogger

• Follow a simple 3-part checklist to make your blog posts more enchanting
• Plan how to keep up a regular blogging schedule
• Develop X-ray vision so you can fine-tune your writing skills

Sound like a lot?

Yep, it’s a lot. But you’ll work step by step so you won’t feel overwhelmed. The video tutorials are to the point and short (5 minutes each); the activities reinforce what you’ve learned with real life examples; and the cheat sheets provide helpful reminders.

The Enchanting Blog Writing course boosts your confidence as a writer and marketer because it demonstrates how to write better blog posts, and you cultivate your X-ray vision so you can spot and fix weaknesses in your writing.

Who the Enchanting Blog Writing course is for …

This course is for anyone who’d like to engage, educate, and inspire their blog readers.

Whether you run a niche e-commerce site or small agency, whether you’re a consultant, coach, online teacher, personal trainer, interior designer, freelance writer, content strategist, or other service provider, this course helps you write more compelling blog posts, so you can engage your audience and grow your business.

This course is designed for busy people

The course is self-paced and you’ll get life-time access, so you can learn at a pace that works for you.

Online learning outline is included and you can tick off the videos you’ve watched and the activities you’ve completed, so it’s easy to keep track and hold yourself accountable.

Each video lesson is under 10 minutes. I could learn in tiny increments and go at my own pace, whether it’s one module a day or one lesson a day. Every step felt doable and I could apply what I learned and see how it made my writing better. I was able to add one or two new elements to my writing every week without feeling overwhelmed.

~ Yash

About your tutor

Henneke Duistermaat is an irreverent writer on a mission to stamp out gobbledygook.

She has authored the 5-star rated book Blog to Win Business, and she’s written guest posts for popular sites such as Copyblogger, Shopify, and Kissmetrics.

In 2012, Henneke wrote her first viral hit How to Write Seductive Web Copy Like Apple which continues to generate business inquiries (10 years later!).

Henneke quit her corporate marketing job in 2012 and founded Enchanting Marketing to help small business owners and freelancers find their voice and share their ideas with gusto.

The Enchanting Marketing blog has become a thriving community and Henneke was recognized as a Top 50 Content Marketer based on research by Express Writers and BuzzSumo (2018).

Henneke knows how to engage and inspire readers, and she’s an excellent teacher.

~Brian Clark, founder of Copyblogger

I learned so much from Henneke’s approach as a teacher, her constant valuable support, and consistent, constructive point of view. I learned to treat my writing with compassion, give myself permission to be a learner, and evaluate my writing to refine it one step at a time.

~ Susanna Tham

What you’ll get

The Enchanting Blog Writing course includes:

• 25 illustrated videos and transcripts that teach you how to write blog posts step by step—plus 8 cheat sheets for quick reference
• 32 activities that test your newly acquired knowledge and help enhance your X-ray vision, so you can spot how to improve a blog post
• Examples Book with Blog Inspiration—a PDF swipe file with blog post examples, openings, final paragraphs, and blog post sections to inspire you and help structure your writing

FREE bonus I

5 Recorded Workshops

That’s 66 blog post mini critiques in total; I show how to improve blog posts so you can take the leap from good to great writing.

I hadn’t realized how valuable it was to see critiques on other people’s writing. After each workshop, I’m so much wiser, and I feel that I can keep writing for days on end.

~ Susanna Tham

One of the most useful parts for me was the fast-paced workshops. Participants can submit a blog post for personal feedback, and if you can’t listen live, you can watch the recording. Henneke manages to cram about 15 posts into the one-hour session, and there are plenty of gems to unearth from each example.

~ Claire Niven

FREE bonus II

Companion Email Series

Receive reminders on essential blogging tricks, get re-inspired to dip back into the course, and feel supported throughout the course.

This course was so educational, encouraging, and very motivational. Henneke’s charming visual drawings helped me to remember key points. The step-by-step modules were clearly organized, so I didn’t feel overwhelmed. She even sent encouraging companion emails, which helped me feel as though she was right there, spurring me on.

~ Laura Ewart

I had been trying to master writing blog posts for nearly three years. I had taken many of the most popular online blogging courses. But they didn’t get me to the point of knowing how to do it. I was frustrated and at the point of giving up. Then, I received an email from Henneke promoting her blogging course and I signed up for it. It was what the doctor ordered. The course was plain and concise, easy to follow and understand. I finally got it. I am now confident writing blog posts.

~ Robert Malone

Though I have been blogging since 2013, this course gave me the confidence to trust my voice and celebrate my writing journey so far.

~ Tope

What students say about this course

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Michael

I would recommend this course to anyone who is learning how to blog or wanting to improve their blogging. It has practical content that can be applied immediately.

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Liesje Sadonius

What I love about this course is that it gave me a clear framework on how to write effective and engaging blog posts while encouraging me to stay true to my own writing style and voice.

Sometimes writing advice feels overwhelming. Henneke has a calm and soothing approach that helps you focus on the big picture and actually (finally!) get the job done.

It's the kind of course you can revisit time and time again to remind yourself of the essence of what keeps people engaged in your writing.

I'm glad I made the leap! Thanks, Henneke!

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Lora LeFhae

Henneke is amazing. She packs SO much into her courses. At first glance you may think it's simple but, really, you could easily spend a month on this course. Or a year in my case. There is a lot to digest especially if you spend time with the exercises and apply the principles to your current work. Writing seems to be one of those aspects in life that is NEVER finished. Henneke makes the learning fun and sweet. I highly recommend you give it a try, you just can't go wrong with any of her courses, classes, books or tips.

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David Ferrers

I feel sad to be writing this short review because it feels like the conclusion to a happy and enjoyable learning journey.

Henneke's courses (I have now completed 3 of them) are filled with wit and wisdom for the new writer and for old hacks like me. They are an encyclopedia of writing knowledge delivered in Henneke's uniquely enchanting way.

I will miss my daily dose of new knowledge and reminders. But I will continue to subscribe to her excellent blog to get constant inspiration and encouragement to spur me on my writing journey.

Thank you Henneke for sharing your knowledge in such an easily digestible and inspiring way.

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Dorne Whale

I've been really struggling with writing for my blog readers for years. This course has finally helped me to understand where I've been going wrong... and I haven't even finished the course yet. Great stuff!

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Lia Stoll

I'll be honest with you. I'm a huge fan of Henneke and Henrietta. I've been following her blog for over a year. Then, I decided to buy this course.

I wanted to help my readers feel supported in an engaging, friendly way, the way I feel when I read Henneke's blog posts. I knew, if I wanted to do this I had to understand the mechanics behind writing a blog post.

I wasn't disappointed. The materials are set up so it's easy-to-navigate, read/download/print. And, it's simple to hop back and forth from module to module whenever I need to. The best part? The short videos. I enjoyed listening to Henneke, her tone is relaxed, the messages are bite-sized, and the Henrietta drawings are so sweet. A perfect companion to my afternoon coffee.

What I didn't expect was the bonus workshop. This was a WOW experience for me! Not only did I see Henneke live (woohoo!) but she gave me feedback on my blog post. Amazing.

I found all the modules useful. From empathizing with my readers with an engaging opening paragraph to inspiring them to use my tips in the closing paragraph. And, if you struggle to write irresistible subheads, like me, this is definitely something to come back to time and again.

Now, I feel confident about sharpening my writing skills and I enjoy it, too!

Best decision, ever. Thank you, Henneke and Henrietta.

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Sunny Ma

I know why you're here.

You're skimming the reviews and you're on the fence about signing up.

'Should I commit my time and money into this?'

'What makes this course different from all the other ones out there?'

Look no further. This is it.

After rebounding from some health issues a few years ago, I wanted to gather the experiences that got me through physically and mentally, on paper.

The problem is, working in engineering, I constantly write technical reports and emails, but nothing from the heart.

They say engineers are good problem solvers - instinctively looking for effective, efficient, and systematic ways to solve problems.

Well, Henneke's blog writing course does just that.

Henneke systematically shows you exactly what makes a blog post turn heads. But it doesn't feel formulaic. It leaves plenty of room for your creativity to flow.

Her content is comprehensive, but concise, which makes it easy to absorb. It's so easy that even I devoured most of the concepts just on my commute to work.

Right away, the lessons gave me the tools and techniques that transformed the way I approach engaging writing and building attention grabbing stories.

So guess what I did? Based on her techniques, I cold emailed one of my favourite blog personalities about workout advice. In under 24 hours, I got an intimate response. Wow. Hit rate, 100 percent.

Even after I finished, I loved the free bonuses like the interactive workshop recordings and the regular blog articles on writing tips. This isn't like those 'tick the boxes and submit' kinda courses. I feel like there's a supportive community right there with me, guiding me along as I grow.

But listen. What you're committing to is more than just a blog writing course.

For me, the course is a journey towards clarity of thought and self awareness. It’s like being on the shoulder of a giant, guiding you along a beautiful new land - your perspective draws wider and deeper.

So why wait? Strap on your seat-belt and set a new course on your writing adventure.

Now as for you, Henneke, I've based this review on what you taught me. I used the 'glue' and mapped out the 'Sunny Destination'. Most importantly, you taught me to always hold my ideal reader in mind.

That ideal reader was me, a couple of months ago when I was so woefully unconfident in my expressive writing that the idea of writing even one blog article in my busy schedule just sounded far-fetched. But something inside me yearned to be heard.

Then through your course, my inner voice went from ‘meow’ to ‘roar’.

I have been transformed. You have made it possible.

Magnificent work. Thank you.

- Sunny, Hong Kong

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Esat Akan

Wow... all I can say is BUY. THIS. COURSE. I'm a copywriter who has bought maaaany courses, and I'm not just talking about writing ones .

This was one of THE BEST courses I've EVER bought. No doubt about it. The countless examples and activities make this blog writing course killer. Henneke breaks down everything you need to know to write incredible blog posts and takes your hand and guides you along each step of the way.

You never feel overwhelmed, the drawings and simple concepts make everything SO MUCH easier to understand. And the activities NAIL down your learning. Do the activities don't skip them! That's how you'll learn. Fair warning: If you don't do the activities, don't expect to get better. You gotta put in the work!

Honestly, going through this course is like being transported into a magical, whimsical, and good-natured parallel universe where learning how to write epic blog posts is the easiest, most fun, and natural thing to do. I don't think I'll need to buy another blog writing course ever again. Henneke is the MASTER. Do what she says and you won't need to become frustrated with writing blogs ever again 😉

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Edina Fredell

I purchased Henneke’s course because I wanted to learn blog post structure and writing technique. Henneke gently guides her students through a blog writing journey filled with examples and engaging activities that kept me excited to learn. This course was what I hoped it would be – simple, encouraging, and rewarding. As a never-before blogger, I found every module useful. The modules on blog structure and templates were the most useful.

I now read blogs through an informed lens. I love having Xray reading skills! But even more so, I love having the skills to write an effective blog. Thank you, Henneke.

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Laura Ewart

For the past several years, I’ve have had a strong desire to start a blog—to make a difference in people’s lives. I honestly did not know where to start, so I spent many months reading various articles, and taking loads of notes.

The advice I was reading only made me feel overwhelmed, and incapable… until I stumbled on an inspiring, and informative post from Henneke. This led me to her Enchanting Blog Writing Course.

I have no prior blogging skills, so I was hoping to learn anything I could to help me inspire, encourage, and motivate people. Just like Henneke does.

This course was so educational, encouraging, and very motivational. Henneke's charming visual drawings helped me to remember key points. The step-by-step modules were clearly organized, so I didn’t feel overwhelmed. She even sent encouraging companion emails, which helped me feel as though she was right there, spurring me on.

The Enchanting Blog Writing Course was packed full of valuable, practical nuggets of wisdom. Before this course, I would stop and start so many articles. Now I am able to apply this knowledge and write clear, inspiring blog posts. I have the skills I need to encourage and inspire others. Just like Henneke has encouraged and inspired me through this course.

I have just finished writing my very first blog post. Yay!

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Claire Niven

With a supportive, non-judgemental voice throughout, this course is a masterclass in blog writing. If you’re lacking focus or ideas, then I highly recommend following Henneke’s course. You’ll get a wealth of practical content, resources and inspiration. The course reminded me to focus on my ideal reader and write with them in mind.

The course is self-paced so there is no pressure to finish in a certain time. I felt encouraged throughout and found Henneke’s calm delivery and clever insights extremely valuable.

One of the most useful parts for me was the fast-paced workshops. Participants can submit a blog post for personal feedback, and if you can’t listen live, you can watch the recording. Henneke manages to cram about 15 posts into the one-hour session, and there are plenty of gems to unearth from each example.

The course is a joy to follow with lovely illustrations throughout. It’s well-structured, informative and worth every penny.

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Carl Thompson

I purchased the course to launch my blogging career. My hope was to learn the basics, as well as the intricacies, of blog writing. With respect to whether the course "delivered on my expectations," to be fair, perhaps I should blame myself for being preoccupied and unprepared to handle the course when I signed up.

I did not experience any surprises. All the modules were useful, in particular Module 1, which encourages having a solid "blog foundation" as well as the right "blog purpose." The course definitely teaches that blog writing requires a specific kind of "writing skills" -- one that is different from standard writing, so to speak. For sure it helped me to be more cognizant of the kind of writing that is required to be a successful blogger. That's what I was hoping to learn -- and I did.

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Yash

Before taking the course, I would just pull up a blank google doc and hope to get some writing out of it. I had no ideal reader, no blog purpose, nothing. I would write some headlines and a few paragraphs here and there, but never really got myself to write a complete post.

I struggled to connect the dots. I wasn't able to convey my thoughts clearly to the reader. I would try hard to fit ideas together but they never seemed to flow.

That has changed since taking this course. Now each idea, each thought, each piece of advice seems like a pearl. I can string the pearls together and create a smooth-flowing blog post with ease, all while spending less time on each post.

The course is very well laid out, going from choosing your ideal reader to generating an endless stream of topics, starting with an engaging opening, writing the body, ending the post with a bang, and a checklist to make sure we get everything right.

Each video lesson is under 10 minutes. I could learn in tiny increments and go at my own pace, whether it's one module a day or one lesson a day. Every step felt doable and I could apply what I learned and see how it made my writing better. I was able to add one or two new elements to my writing every week without feeling overwhelmed.

A lot of courses are just information dumps. They tell us "what" to do, but never show us "how" to do it. This course is different. The methods and techniques Henneke taught were followed with examples of how they are applied and exercises we could do to practice and implement our learning.

When I look at the examples, I can see the method being used and study it. I learned not just how to create an enchanting blog post, but also to break down the best blog posts and see what makes them good.

Before the course, there were times when I didn't write anything because I had no ideas. I would pull my hair in frustration thinking, "What do I even write about?!"

And now?

I rarely run out of ideas. In fact, I have a backlog of ideas, waiting to put pen to paper.

Henneke goes deep into idea generation and explains how we can generate an endless stream of ideas and flesh out an outline for the entire post from our ideas. The "4 categories of blog post ideas" from Module 2 will keep you busy for weeks.

Modules 5, 6, and 7 brought structure to my writing and made it more engaging. My writing doesn't feel bland and scattered all over the place. It has a better flow and the ideas connect much better. My writing is now well structured and just...better overall 🙂

The 3-part checklist from the "Become a Productive Blogger" module is a life-saver. I no longer agonize over "is this good enough or should I add something more?"

I feel more confident in my writing. This was one of the benefits I hadn't expected when enrolling in the course. I used to think I'm just not knowledgeable enough to be writing about a certain topic. I would say to myself, "I'm not an expert. Who am I to be giving advice to others?"

"Why would people read my blog post? There are so many big blogs out there. How will I ever catch up with them? How will my writing become as good as theirs?"

"What if I get it wrong? What if I make a mistake? What if my writing isn't good enough?"

It felt like I'm at a fancy dinner party and I didn’t want anyone to notice that I have no idea how to eat with a knife and fork. And everyone is just focused on watching me and judging me for the mistakes I'd make.

The course, the companion emails, and the blog (I highly recommend reading Henneke's blog posts) have helped me to get over the fear, judgment and comparison, and made me feel more confident about my writing (and myself). I got rid of the "ready, aim, aim, aim" syndrome and moved to "fire", i.e., finish the post and move on to the next without overthinking about the piece I've written.

Taking this course has taught me that writing is a process. Nobody is born a writer. Good writers are created. And if you want to become a better writer, I would definitely recommend this course. Henneke will teach you the step-by-step method to writing truly enchanting blog posts.

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Martha

Henneke...you are a great instructor. Very thorough and sincere. Your method of teaching shows how much you care for your students. You care. Thank you for a most wonderful course. I have to be honest I haven't finished it...my father was ill then passed away...I've been somewhat distracted. Thank you for being you. -Martha

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Jennifer Chapman

Until I took Henneke’s course I didn’t know how to analyze my writing. I felt it was pretty good, but I wanted to take it up a couple of notches, didn’t know how, and I wasn’t sure it was hitting the mark.

In the Enchanting Blog Writing course, Henneke takes you through all the steps for creating blog posts that will definitely hit the mark. The videos are very helpful, and there are lots of exercises and examples. The live workshops really kept me focussed … if you wanted Henneke to critique your work, you had to make the deadline! I also signed up for her companion emails. These sensitive, encouraging messages inspired me to keep going and to do better.

I write for the charitable sector, and now when I sign off on an article it feels completely different. I am confident that I have written something helpful for my reader in a way that will engage them from start to the finish. The process of writing is easier, and I’m really enjoying it.

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Tope

I found many aspects of the course helpful but the most significant was the concept of focusing on one main idea and then taking the reader from problem to sunny destination.

I love how Henneke breaks down complex ideas, and how she reveals the structure behind good writing - this is what I was missing 🙂

Though I have been blogging since 2013, this course gave me the confidence to trust my voice and celebrate my writing journey so far.

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Terry Covey

I'm always seeking to grow in my writing skills. I have followed Henneke for a few years and knew she'd offer great content.

This course exceeded my expectations. For the price, it is extremely valuable and offers so much more than others in its price range.

The concept of considering my reader's "sunny destination" and helping them achieve that goal is very useful.

The templates, checklists, and questions to consider will stay with me indefinitely. My goal now is to create my own checklist for the tips I need to remember the most and have them all in one place.

Thank you, Henneke, for offering us your experience and wisdom!

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Susan E.

I joined this course because I was looking for a method to structure a blog post. Many courses cover basic concepts but I found that they didn’t really leave me with a clear method to implement.

This course is different. It starts by teaching you how to generate ideas. Not just any ideas but those with an emphasis on helping your ideal reader. Then it provides a 3-part structure so your blog post does not meander around confusing your reader. The 3-part structure provides a clear roadmap to follow but it’s not rigid so you can adapt it to your own style. Think of it as some much needed guard rails that help you engage your reader so they keep reading until the end and implement your advice.

There is a ton of useful information in this course but it’s not thrown at you. Insights are shared and then activities with examples show you how to implement the insights. The activities are very good and one builds upon the next.

The course has so much good information, I am starting it again because I believe that a course needs to be studied a number of times before the concepts become second nature.

I already feel more confident about my blogging skills. In addition to implementing the structure that this blog course provides, I’m learning and practicing how to be more conversational in my writing.

This course exceeded my expectations. It’s great for beginners but seasoned bloggers could learn and improve from taking this course, too.

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Sissel

In these days of over-hyped marketing such a calm voice as Henneke's is rare, reassuring you that learning how to blog is viable.

The course contains a lot of useful material for any writer (even if what you want to write does not quite fit the concepts presented). Just to name a few examples of what I learned: The concept of "glues" (or what keeps your readers engaged), "sunny destinations" (or why a reader reads your blog) and the importance of using good examples.

Congratulations, Henneke. This course is great, and I can't think of a single thing to change. It's worth every penny.

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Glenda Crawford

The Enchanting Blog Writing course is well designed, easy and quick to move through the different chapters, and so full of amazing blog writing tips.

This course has really helped me give structure to my blogs, made my writing and editing easier, and has given me so many ideas for how to write introductions and conclusions as well.

I would highly recommend this course to anyone writing blogs.

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Robert Malone

This course offered me my eureka moment.

I had been trying to master writing blog posts for nearly three years. I had taken many of the most popular online blogging courses. But they didn’t get me to the point of knowing how to do it.

I was frustrated and at the point of giving up.

Then, I received a email from Henneke promoting her blogging course and I signed up for it.

It was what the doctor ordered. The course was plain and concise, easy to follow and understand. I finally got it. I am now confident writing blog posts.

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Stacy Sare Cohen

After reading Henneke’s blogs for a year and buying her book on blogging, I was so impressed, I signed up for her blogging course.

It’s a steal for all the information it contains, especially the detailed examples, videos, and transcripts. I also loved how she helps students deconstruct other blog posts to see what they’re missing or what makes them strong.

Even though I’m a published writer, I found the course super helpful and my blog posts contain more meat and substance than ever before. Thank you, Henneke for your expertise!

-- Stacy S. Cohen

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Susanna

Having already taken two of Henneke's previous courses, joining the Enchanting Blog Writing Course was a no-brainer for me.

Henneke's courses have helped me form a consistent writing habit, understand the building blocks of approachable, effective writing, and make it appealing to my reader.

She has a unique teaching style and breaks down complex topics into graspable non-scary steps that make it easy for students to know what's essential in writing that others would want to read.

The compact lessons taught me what I needed at the right pace. The companion emails gave me the right amount of push and energy to keep momentum in my writing, and the workshops are invaluable opportunities for "stealth learning:" When others ask questions that I didn't know I needed to ask.

In the workshops, Henneke dissects blog posts, unfolds what's most important, and suggests several approaches to take your writing to the next stage. I hadn't realized how valuable it was to see critiques on other people's writing. After each workshop, I'm so much wiser, and I feel that I can keep writing for days on end.

And, it's not only about the content itself; I learned so much from Henneke's approach as a teacher, her constant valuable support, and consistent, constructive point of view. I learned to treat my writing with compassion, give myself permission to be a learner, and evaluate my writing to refine it one step at a time.

The Enchanting Blog Writing Course is perfect for anyone who wants to learn what makes excellent writing for the web; I highly recommend it.

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Oliver

This course does a fantastic job of simplifying how a blog post should look: making the reader care about the topic, guiding them on how to solve a problem, and providing valuable, free content.

The course is easy to follow. I love that it taught me how to write faster by following formulas that remove a lot of guess work when writing a post.

I make sure to review my notes on this course before writing for my clients.

Thanks Henneke!

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Paul Couchman

I write about historic food, and I've just given the Henneke treatment to a blog post. I included the first few lines in an email to my subscribers, and it had the best click through rate I've ever had. And many more people read my post than usual.

I was SO uncertain about spending SO much money on an online course, but, do you know what? It's been worth every penny. Thank you so much for this course.

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Dr. Patricia Porter

I purchased this course because I wanted to make by blog posts more relevant to my readers. The course is packed with actionable information - more than I expected!

My biggest takeaway? Tiny ideas. Rather than write in general terms take one small idea and make it useful to the reader. I have discovered a long list of small ideas that I had previously thought of as too small for a post so now have about 40 topics that I can use.

Basically the course helped me focus my business and realize that I have all the information that I need to write about. Life seems much simpler and more manageable.

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Dylan Ball, Vocal Coach

I’ve done a couple of writing courses in the past and I have loads of ideas. But I get overwhelmed and I’m not good at structuring my writing. So I still felt stuck.

After reading Henneke’s blog for a few months, I purchased the Enchanting Blog Writing course because I like the way her blog posts read and because I hoped the course would give me some direction and motivation to sort out my blog.

Henneke’s teaching is simple, yet detailed, and I love the huge number of examples in this course. I had not realized how powerful examples are. The examples help teach what Henneke calls X-ray reading so I can now see how others write their blog posts, and I’m starting to create my own blogging voice.

Many courses promise to give step-by-step guidance but still leave you wondering what to do next. Henneke’s course is different.

At the end of the course, I knew what to do. I’ve just created my first post of over 3,000 words, and it didn’t feel like a daunting task. I know what to write in the opening. I know what to write in the closing paragraph, and I know what to put in the sections in between.

Thank you, Henneke. I’m super-grateful for this course. It’s amazing.

Dyl 🙂

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Tim Gelhausen

I finally feel inspired to launch my blog. I've already written 4 blog posts since starting this course.

There were many questions in my mind about how to write articles that get read and shared. Henneke's simple 3-part-structure gave me clarity so I can start to write – and generate traffic for my business.

If you want to write blog posts faster, you will love this course.

Frequently asked questions

Is this course suitable for beginners?
Yes, the course is suitable for anyone who writes (or wants to start) a blog. Whether you’re a beginner or a more experienced blogger, you’ll learn how to engage, educate, and inspire readers so you can grow your audience and build your authority.

Will this course work for my niche?
If you’re writing to share your ideas and to educate your readers, then it’s almost certainly a Yes. However, the course is not suitable if you want to share news or gossip. If in doubt, email me: [email protected].

My blog is not in English. Will this course work for other languages?
This course is based on the psychological principles that make people eager to read your blog. These principles work across languages and cultures. However, you may find you need a little more time to go through the course and to apply what you learn in your language.

I want to write a non-fiction book. Will this course help?
You can write book chapters in the same way as blog posts. So, the course will help share your ideas in a non-fiction book and engage your readers, too.

Will I learn how to write for search engines?
This course does not include specific guidance on keyword research. However, the teaching is compatible with writing for search engines as you learn how to write for a clearly defined audience about specific topics. When you answer readers’ questions in your blog posts, help them achieve their goals, and solve their problems, then you have a chance to get your posts ranked in Google.

How long will the course take?
The course is self-paced so you can go as fast or as slow as you like, and you can dip back in at any time to reinforce your learning or to find fresh inspiration. At a steady pace, you’ll probably take between 8 to 16 weeks to watch the videos (or read the transcripts), complete the activities, and apply the lessons to your blog.

How long will I have access to the course material?
You get life-time access—you’ll keep access to all course material for as long as the course is available.

Are video transcripts available?
Yes, illustrated transcripts are available for all video tutorials, so you can choose to watch a video or read its transcript (or do both).

Can I pay with PayPal?
Yes. You can pay with any major credit card, debit card, or PayPal. All payments are in US dollars. All orders are processed by Teachable, Inc.

Can I get a refund?
Yes, you can try the course completely risk-free. If you decide the course is not for you, then you get your money back within 30 days.