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Best articles by topic

Sales copywriting
Blog writing for business
Your writing voice
Tips for beginning writers
The writing process
Writing examples

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How to Write Precisely (and Pierce Through Your Readers’ Wariness)

by Henneke | 34 enchanting opinions, add yours? :)

Should writing be brief?

Maybe not. Writing that’s too brief becomes soulless; it lacks the power to engage and inspire.

Here’s how (and when) to write more precisely …Read more »

How to Captivate Readers With a Dazzling Loooong Sentence

by Henneke | 105 enchanting opinions, add yours? :)

Long sentences?

Really?!?

Yep, long sentences can add a sense of poetry and rhythm to your writing.

Shall I show you how? Read more »

Clincher Sentences: The #1 Way to Reinforce a Message and Jump-Start Action

by Henneke | 104 enchanting opinions, add yours? :)

It happens to me surprisingly often.

I’m half skimming, half reading a fairly interesting article—all the way until the last word. But as soon as I’ve finished, I’ve already forgotten what I’ve read.

Sound familiar? If you want readers to remember your words, you need to invigorate your message and jump-start your readers into action. Here’s how …Read more »

How to Have Fun on LinkedIn: 3 Lessons From My First 150 Posts

by Henneke | 26 enchanting opinions, add yours? :)

Do you ever get close to content burnout?

A year ago, I became active on LinkedIn, and it has at times felt like feeding a cookie monster. Social media platforms always seem hungry for more content.

It can feel relentless. But it can also be fun and rewarding. Here’s how … Read more »

The Art of Noticing: These 3 Practices Can Make You a Better Writer

by Henneke | 114 enchanting opinions, add yours? :)

What makes you a better writer?

You may have heard the advice to read more and to write more. And that’s, of course, good advice. But there’s more …

To be a good writer, you also have to practice the art of noticing. Here’s how …Read more »

This Fun Writing Technique Adds Energy and Emotion to Your Writing

by Henneke | 21 enchanting opinions, add yours? :)

When used well, broken sentences and fragments command attention and keep your audience reading on.

Here’s how … Read more »

4 Types of Weak Words: How to Spice Up Bland Content

by Henneke | 193 enchanting opinions, add yours? :)

Have weak phrases sneaked into your writing?

They always do. Even the most experienced writers have to stay vigilant; and edit their drafts with a sharp knife and a selection of spices.

Turning bland text into sizzling content may sound difficult, but it requires only two simple steps.Read more »

The Writer’s Flywheel in 14+ Illustrations

by Henneke | 24 enchanting opinions, add yours? :)

Does content marketing sometimes feel like a challenge?

Like you’ve got to produce a never-ending stream of content?

Wherever you’re marketing you business, it may never seem enough.

Soooo … how do we stay sane? Read more »

3 Valuable Life Lessons I’ve Learned From Writing

by Henneke | 54 enchanting opinions, add yours? :)

At the end of each year, I reflect on what I’ve learned.

I’m less interested in achievements, more interested in intangible benefits.

How do I become a better human?Read more »

How to Find Your Voice as a Writer (in 4 Steps)

by Henneke | 92 enchanting opinions, add yours? :)

A strong voice helps us stand out in a sea of same-same writing, and it helps us bond with our readers, enticing them to come back to “hear” our voice again.

But how do you find your voice?​ Read more »

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About Henneke

I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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