Imagine readers hippety-hopping through your content.
An autumn breeze plays with their hair. You notice a twinkle in their eye.
Sound good, doesn’t it? Read more »
Blog
How to Make Anything Interesting: 5 Sparkly Writing Techniques
How often do you get bored when reading?
I often scroll past social media posts, and if a book bores me, I stop reading it. Life is too short to plow through boring texts.
Can we do better? Of course we can. Here’s how …Read more »
The Secret Ingredient That Turns Casual Readers Into Avid Fans
What makes your content popular?
Well-written posts? Useful information? Good formatting with plenty of white space?
Those are all important, but there is something else …Read more »
How to Tell Stories about Yourself, Without Whining or Bragging
Does telling stories about yourself make you cringe, too?
Part of me is always afraid of oversharing. But I also know that personal stories help me connect. In an ocean of bland content, it’s the personal stories that are most memorable.
So, what to do? Read more »
How to Let Readers Imagine a Better Life: The 8 Life Forces
Imagine this …
A web visitor is reading your sales copy. The more they read, the more excited they get. They see a better life in front of them, and they eagerly click the Buy button.
Another web visitor arrives, reads, clicks. And another, and another, and another.
Sound good?
Read more »
How to Write Like a Human, Wholeheartedly
Do you ever get tired of reading all the pretty, shiny advice? And watching the pictures of perfect people online?
Sometimes, I’d like to run away and become an old-fashioned hermit.
But that seems too easy. Let’s instead make the online world a little more human and more compassionate. Are you in?
Discover how to write like a human and let readers fall in love with your work …Read more »
3 Tasty Ingredients for Full-Flavored Miniature Stories
Lately, my business has been in a bit of a pickle.
Unfortunately, Google traffic has dropped off so much, that I started to fear for my business.
I needed to do something … Read more »
An Open Letter to Anyone Who Thinks Their Writing Isn’t Good Enough
Want to become more confident as a writer? Want to write and publish more?
Most writers feel their writing isn’t good enough. And if you think the same, this open letter is for you.
Learn how to stop fretting, become a writing pragmatist, and enjoy your writing more. Read more »
How to Bring Facts to Life (and Touch Your Readers’ Hearts)
How often do you skim texts online?
How often do you click away without learning anything, without feeling anything?
There’s so much ho-hum content online. Information that may be useful but mostly leaves us indifferent.
Do you feel the same?
How to Add Pizzazz to Deadly Dull Sentences: The Pooh Technique
Being boring has always been one of my biggest fears.
Especially as a writer.
So, for years, I’ve studied writing techniques intensely. I wanted to understand how to make my words sparkle.Read more »
