At the end of each year, I reflect on what I’ve learned.
I’m less interested in achievements, more interested in intangible benefits.
How do I become a better human?Read more »
Writing advice for small business
by Henneke | 52 enchanting opinions, add yours? :)
At the end of each year, I reflect on what I’ve learned.
I’m less interested in achievements, more interested in intangible benefits.
How do I become a better human?Read more »
by Henneke | 92 enchanting opinions, add yours? :)
A strong voice helps us stand out in a sea of same-same writing, and it helps us bond with our readers, enticing them to come back to “hear” our voice again.
But how do you find your voice? Read more »
by Henneke | 55 enchanting opinions, add yours? :)
What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead?
Imagine that … marketing copy would become so engrossing that you wouldn’t notice what happened around you—just as if you were reading a gripping thriller.
Discover the 5 types of stories that’ll help market your business …Read more »
by Henneke | 171 enchanting opinions, add yours? :)
Imagine readers hippety-hopping through your content.
An autumn breeze plays with their hair. You notice a twinkle in their eye.
Sound good, doesn’t it? Read more »
by Henneke | 2 enchanting opinions, add yours? :)
How often do you get bored when reading?
I often scroll past social media posts, and if a book bores me, I stop reading it. Life is too short to plow through boring texts.
Can we do better? Of course we can. Here’s how …Read more »
by Henneke | 98 enchanting opinions, add yours? :)
What makes your content popular?
Well-written posts? Useful information? Good formatting with plenty of white space?
Those are all important, but there is something else …Read more »
by Henneke | 12 enchanting opinions, add yours? :)
Does telling stories about yourself make you cringe, too?
Part of me is always afraid of oversharing. But I also know that personal stories help me connect. In an ocean of bland content, it’s the personal stories that are most memorable.
So, what to do? Read more »
by Henneke | 23 enchanting opinions, add yours? :)
Imagine this …
A web visitor is reading your sales copy. The more they read, the more excited they get. They see a better life in front of them, and they eagerly click the Buy button.
Another web visitor arrives, reads, clicks. And another, and another, and another.
Sound good?
Read more »
by Henneke | 143 enchanting opinions, add yours? :)
Do you ever get tired of reading all the pretty, shiny advice? And watching the pictures of perfect people online?
Sometimes, I’d like to run away and become an old-fashioned hermit.
But that seems too easy. Let’s instead make the online world a little more human and more compassionate. Are you in?
Discover how to write like a human and let readers fall in love with your work …Read more »
by Henneke | 32 enchanting opinions, add yours? :)
Lately, my business has been in a bit of a pickle.
Unfortunately, Google traffic has dropped off so much, that I started to fear for my business.
I needed to do something … Read more »
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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