Writing advice for small business
It happens to me surprisingly often.
I’m half skimming, half reading a fairly interesting article—all the way until the last word. But as soon as I’ve finished, I’ve already forgotten what I’ve read.
Sound familiar? If you want readers to remember your words, you need to invigorate your message and jump-start your readers into action. Here’s how …Read more »
Do you ever get close to content burnout?
A year ago, I became active on LinkedIn, and it has at times felt like feeding a cookie monster. Social media platforms always seem hungry for more content.
It can feel relentless. But it can also be fun and rewarding. Here’s how … Read more »
What makes you a better writer?
You may have heard the advice to read more and to write more. And that’s, of course, good advice. But there’s more …
To be a good writer, you also have to practice the art of noticing. Here’s how …Read more »
When used well, broken sentences and fragments command attention and keep your audience reading on.
Here’s how … Read more »
Have weak phrases sneaked into your writing?
They always do. Even the most experienced writers have to stay vigilant; and edit their drafts with a sharp knife and a selection of spices.
Turning bland text into sizzling content may sound difficult, but it requires only two simple steps.Read more »
Does content marketing sometimes feel like a challenge?
Like you’ve got to produce a never-ending stream of content?
Wherever you’re marketing you business, it may never seem enough.
Soooo … how do we stay sane? Read more »
At the end of each year, I reflect on what I’ve learned.
I’m less interested in achievements, more interested in intangible benefits.
How do I become a better human?Read more »
A strong voice helps us stand out in a sea of same-same writing, and it helps us bond with our readers, enticing them to come back to “hear” our voice again.
But how do you find your voice? Read more »
What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead?
Imagine that … marketing copy would become so engrossing that you wouldn’t notice what happened around you—just as if you were reading a gripping thriller.
Discover the 5 types of stories that’ll help market your business …Read more »
Imagine readers hippety-hopping through your content.
An autumn breeze plays with their hair. You notice a twinkle in their eye.
Sound good, doesn’t it? Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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