Blog

Harry scratches his head.

He has to write a sales page for his new course.

But he can’t get started.

So, he brews another cup of Jasmine tea, and browses the web for inspiration.

But Harry feels uninspired …Read more »

What if you had an extra hour in the day?

And what if you could dedicate that extra hour to writing? Wouldn’t that be great?

Unfortunately, I can’t wave a magic wand to give you an extra hour in your day for writing. But I can shred a few stubborn myths that might be sabotaging your writing efforts …
Read more »

The idea of cliffhangers in business content always seemed weird to me.

Isn’t business writing too serious for that?

But I have to admit I was wrong. A cliffhanger adds a touch of drama, and that tiny bit of drama makes even serious business content more engaging. This works for blog posts, and even for sales pages. Read more »

Hector yawns, and takes a large gulp of his Coca Cola.

He’s browsing the web, skimming articles to share on Twitter and Facebook. But man, some of these articles are sooooo uninspiring.

Want to engage and delight your readers instead? Try these 3 visual thinking tips for writers. Read more »

Do you sometimes feel your words could shine more brightly?

In this post, I’ll show you 3 examples of how I edit a draft, so you can learn how to edit better and make your words shine more brightly. Read more »

The idea of writing a manifesto used to fill me with trepidation. I left it on my to-do list for several years.

Recently, I changed my mind. I learned why manifestos matter – they help make better decisions and make you feel more at ease with life’s challenges.

This article explains 3 exercises for writing your manifesto.
Read more »

This article is a crash course in business writing. Discover the 8 most common weaknesses in writing and learn how to fix them.

Create a step-by-step plan to improve your own writing (without paying for an expensive teacher!). Read more »

In the past years, I’ve read many books about productivity and writing, I experimented with my writing process, and discussed stumbling blocks with clients.

This is how I’ve learned a few crazy and counter-intuitive tricks to massively shorten the time it takes me to write good content. Read more »

We’ve all been there, haven’t we?

We try to summon our muse, but our inspiration proves elusive. We trudge on, but feel like giving up.

Want to make writing fun again? Learn how to get out of a writing funk and treasure the small pleasures of writing. Read more »

Over the last 4 and a half years, I’ve written emails for blog posts almost every week.

By analyzing click through patterns, I’ve been able to distill which email “formulas” work best.

Check out my 7 highest-performing emails and learn how to apply their formulas to your own blog newsletters.Read more »