Writing advice for small business
Imagine walking through the woods on a foggy day.
The world around you is grey, and all you hear is the soft sound of water drops falling down. You’ve brought a Braeburn apple with you, and take a bite. You wonder … Does an apple taste blander when it’s foggy?
Most business writing is like that foggy walk, but it doesn’t have to be like that. Business writing can be unputdownable, too.Read more »
“Howard, stop being a perfectionist,” his writing coach had said.
Was she right?
Howard leafs through his notebook with blog post ideas. For once, he wants to start his next article early.
But what he really wants, is to write faster. He wants to write without so much head-scratching and stress. He wants to stop last-minute editing. He wants to write with more joy.Read more »
How impatient are you as a reader?
I’m pretty awful. When a story is dull or when a business text rambles on, I get bored and stop reading.
So, how can we entertain our readers with fast-paced stories? Read more »
Holly has gotten into a blogging rut.
Blogging makes her feel soooo bored. She plows through her first drafts. She drags herself through editing. Even hitting “publish” leaves her cold.
How can she rekindle her spark? How can she be more creative without sacrificing productivity? Read more »
Can business writers learn from Hemingway?
The idea may sound crazy.
Hemingway was a journalist and novelist. He wrote stories, and he’s one of the literary greats. In 1953, he won the Pulitzer Prize for “The Old Man and the Sea,” and in 1954, he won the Nobel Prize for literature.
Isn’t it pretentious to try learning from Hemingway’s writing style? Read more »
Harry scratches his head.
He has to write a sales page for his new course.
But he can’t get started.
So, he brews another cup of Jasmine tea, and browses the web for inspiration.
But Harry feels uninspired …Read more »
What if you had an extra hour in the day?
And what if you could dedicate that extra hour to writing? Wouldn’t that be great?
Unfortunately, I can’t wave a magic wand to give you an extra hour in your day for writing. But I can shred a few stubborn myths that might be sabotaging your writing efforts …
Read more »
The idea of cliffhangers in business content always seemed weird to me.
Isn’t business writing too serious for that?
But I have to admit I was wrong. A cliffhanger adds a touch of drama, and that tiny bit of drama makes even serious business content more engaging. This works for blog posts, and even for sales pages. Read more »
Hector yawns, and takes a large gulp of his Coca Cola.
He’s browsing the web, skimming articles to share on Twitter and Facebook. But man, some of these articles are sooooo uninspiring.
Want to engage and delight your readers instead? Try these 3 visual thinking tips for writers. Read more »
Do you sometimes feel your words could shine more brightly?
In this post, I’ll show you 3 examples of how I edit a draft, so you can learn how to edit better and make your words shine more brightly. Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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