Blog

Ever look at your first draft in despair? Not sure how to turn it into good content?

Check out this 5-step revision process to produce good content faster. Read more »

When you look back in time, what do you think of?

Do you review the hard facts of your business results? Do you despair at politics and feel anxious about the world? Do you feel sadness about the people who passed away?

Or do you think of what you learned and discovered? Read more »

Do you ever stare at a blank sheet and wonder …

What if my writing is crap? What if I’m wasting my time with this? What if I’m unable to turn this into decent content?

In this article, you learn how to get your first drafts written quicker. Without despair and pain. Read more »

Trust is a big word, right?

In a “post-truth” world of fake news and hackers, how can we make sure people still trust who we are?

Jacking up your credibility requires two specific copywriting actions. Want to know which? Read more »

I used to think storytelling wasn’t for me. I couldn’t grasp how I could tell a story.

But then I started to study business founding stories and I found out that storytelling isn’t magic. The best stories are memorable because they’re short and cover only 4 key points. Read more »

Would you like your blog posts to reach out to people, warm their hearts, and guide them in this crazy world?

Check out this post and learn how to put the soul into your writing. Learn how to write with compassion and warmth, and offer your readers a glimmer of hope. Read more »

Writing used to be a painful process for me. I felt slow and unproductive. I wondered why writing couldn’t be more fun.

Over time, I learned to trust my process and get into a writing ‘zone.’

Check out these 5 tips for getting in a flow, so writing becomes a source of happiness instead of pain.Read more »

It happens to the best … You try to write persuasive copy. You try to be honest and to the point. But somehow gobbledygook sneaks into your content.

This post explains the 3 questions to ask to spot gobbledygook and write more persuasive content. Read more »

Want to know how to simplify your ideas so you can communicate with power and clarity?

Check out this illustrated post and stop wrestling with unwieldy contentRead more »

The 3 common mistakes in this article create awkward web experiences, and they’re surprisingly common.

Be warned: This article might give you a completely new view on persuasive websites.
Read more »