Blog

To become a better writer, you shouldn’t just write more. Instead, you have to practice your writing with purpose.

This article explains how to apply the 4 proven principles of deliberate practice to writing. Read more »

To write persuasive sales copy, apply the 5 types of benefits as defined by Maslow so you can tap into your customer’s deepest desires.

This article shows examples of true benefits for products and services. Read more »

Tired of the advice to follow your passion? Struggling to plan your biz?

Here’s the story of how I got unstuck and built my business step by step. Without a blueprint. And without a vision of what I wanted to do. Read more »

Does word choice really matter?

Science says yes.

Learn which 3 types of words make you more persuasive, and follow the examples to use power words in your writing.Read more »

Ever feel like there’s nothing to add to the internet echo chamber? As if everything has been said already?

This article explains how to be original as a blogger so you can stand out from the crowd.Read more »

Creating a swipe file is the method most pro writers use to improve their writing skills.

They study other people’s content and create a collection with proven examples.

This article shows you how to create a swipe file and use it to fine-tune your writing skills. Read more »

Are you confused by too many copywriting tips?

This article goes back to the basics and explains the 5 most common copywriting mistakes destroying your persuasiveness.Read more »

This article explores how to find a writing voice resonating with your audience.

Instead of searching for your authentic voice, it urges you to focus on writing well and to explore your relationship with your audience. Read more »

Unlike blog updates, email sequences are not sent out at a specific time to your whole list but one by one depending on when people sign up.

An email sequence helps you nurture a strong connection with new subscribers and establish your authority. It can even help you to grow your email list. Read more »

Slick marketers use “empathy” as a technique for gaining more business. They exploit people’s insecurities to make more money.

That’s not real empathy. Real empathy starts with a desire to help.Read more »