Does the idea of selling make you cringe?
Selling doesn’t have to be so pushy.
You can sell as if you’re talking to a good friend.Read more »
Blog
5 Ways to End on a Strong Note: How to Inspire Your Audience
Many bloggers don’t write a final paragraph. They share their tips, and that’s it. Their content peters out.
But as bloggers, our task is not simply to share tips, but to encourage our readers, to make them feel good, to spark action … to be a good mentor.
How does a mentor inspire?Read more »
How to Sell Like Apple: The Outrageous Power of a Miniature Story
What if you could write sales copy like a storyteller?
Could you enthrall your readers and persuade them to buy?
Yes, yes, you can. Here’s how …Read more »
3 Ways to Use an Ellipsis aaaand … Keep Your Readers Hooked
The ellipsis—dot dot dot—can have an OUTSIZED impact on your writing.
It can adjust your tone, up suspense, and even keep your readers engaged.
That seems quite a lot for 3 tiny dots, eh?
Let me explain …
Read more »
How to Explain Your Ideas Clearly: The Zoom-In-Zoom-Out Technique
How good are you at explaining your ideas?
Do readers jump up to implement your advice?
Let’s be honest, writing a good explanation is tougher than it seems.
Explanations often turn out to be dry and uninspiring. We fail to engage our readers, and that’s when we fail to communicate our ideas, too.
So, what can you do to explain with clarity and zing? Read more »
How to Find Your Flow
Henrietta reads her blog post once more. She changes a word here and there, corrects a typo, and strengthens her final two sentences.
It’s done, and it feels good. Oh, she thinks, if only writing could always be this way. How come her inner critic falls asleep when she’s so focused? Read more »
How to Write Luscious, High-Protein Explanations
I rarely watch the news. I prefer reading.
Yet, Ros Atkins’ explainer videos have attracted my attention on social media. His videos are clear, well-paced, and engaging—even if the topics are complicated.
How does he do it?Read more »
How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons
There’s joy in reading good writing.
A sense of connection with the author. The world opening up.
But there’s more than that …
As a writer, you notice the writing techniques used and you can try them out in your own writing. Let me show you how …Read more »
4 Surprisingly Fun Ways to Keep Distracted Readers Captivated
In his book Focus: The Hidden Driver of Excellence, psychologist Dr Daniel Goleman suggests that a reader’s mind typically wanders off 20% to 40% of the time.
So, how can you keep your readers engaged?Read more »
Why I’ll Keep Writing, Even in an Age of AI
A lot of pressure exists to produce more content, and that makes the call of AI so tempting.
But what if we resist?
What if we keep writing as humans? Read more »
