Are you confused by too many copywriting tips?
This article goes back to the basics and explains the 5 most common copywriting mistakes destroying your persuasiveness.Read more »
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Why You Should Stop Searching for Your Authentic Voice
This article explores how to find a writing voice resonating with your audience.
Instead of searching for your authentic voice, it urges you to focus on writing well and to explore your relationship with your audience. Read more »
How to Write an Email Sequence that Keeps Subscribers Hooked (and Craving More!)
Unlike blog updates, email sequences are not sent out at a specific time to your whole list but one by one depending on when people sign up.
An email sequence helps you nurture a strong connection with new subscribers and establish your authority. It can even help you to grow your email list. Read more »
How to Nurture Empathy for Your Readers (and Craft Messages That Resonate)
Slick marketers use “empathy” as a technique for gaining more business. They exploit people’s insecurities to make more money.
That’s not real empathy. Real empathy starts with a desire to help.Read more »
How Punctuation Influences Your Writing Voice
Punctuation changes your voice.
We can sound more excitable. Or authoritative. Or empathetic. We can build suspense. Make readers stop, or get them to rush ahead to the next paragraph …
Want to know how?Read more »
How to Engage, Enchant and Persuade: 17 Business Writing Tips
Feeling overwhelmed by too much advice on good business writing?
In this hand-written infographic, you’ll find my 17 favorite business writing tips.
Finding 17 tips too many? Focus on the first three tips is a great start for making your content more engaging and enchanting.Read more »
17 Ways to Drain the Spirit Out of Your Solo-Biz
Feeling overwhelmed, and getting frustrated while trying to run your own business?
Want to know how I learned to treasure my freedom and feel more content?
This article lists the 17 mistakes that threatened to suck the spirit out of my business. Try to avoid my mistakes so you can enjoy your life as solo flyer more.Read more »
How to Write With So Much Passion That Readers Beg to Hire You
Have you ever listened to a passionate speaker?
And? Was their enthusiasm contagious?
Passionate speakers use emotion to engage us as listeners. We notice their excitement in their body language. We hear their eagerness, their spirit, their fire in their voice. Wouldn’t it be wonderful if we could do the same with our written content?Read more »
3 Ways to Use the Persuasive Power of Emotions in Your Sales Copy
Do you hate the idea of having to sell?
This article outlines how to tap into your customers’ emotions in an ethical way, so you can write more persuasively without feeling icky. Read more »
How to Be Unique (Even If You Don’t Feel Special)
I’m a little embarrassed to write about being unique.
As a concept, I understand we’re all unique. But in practice, I have this sneaky feeling that nothing I’ve done is unique.
Read more »
