Punctuation changes your voice.
We can sound more excitable. Or authoritative. Or empathetic. We can build suspense. Make readers stop, or get them to rush ahead to the next paragraph …
Want to know how?Read more »
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How to Engage, Enchant and Persuade: 17 Business Writing Tips
Feeling overwhelmed by too much advice on good business writing?
In this hand-written infographic, you’ll find my 17 favorite business writing tips.
Finding 17 tips too many? Focus on the first three tips is a great start for making your content more engaging and enchanting.Read more »
17 Ways to Drain the Spirit Out of Your Solo-Biz
Feeling overwhelmed, and getting frustrated while trying to run your own business?
Want to know how I learned to treasure my freedom and feel more content?
This article lists the 17 mistakes that threatened to suck the spirit out of my business. Try to avoid my mistakes so you can enjoy your life as solo flyer more.Read more »
How to Write With So Much Passion That Readers Beg to Hire You
Have you ever listened to a passionate speaker?
And? Was their enthusiasm contagious?
Passionate speakers use emotion to engage us as listeners. We notice their excitement in their body language. We hear their eagerness, their spirit, their fire in their voice. Wouldn’t it be wonderful if we could do the same with our written content?Read more »
3 Ways to Use the Persuasive Power of Emotions in Your Sales Copy
Do you hate the idea of having to sell?
This article outlines how to tap into your customers’ emotions in an ethical way, so you can write more persuasively without feeling icky. Read more »
How to Be Unique (Even If You Don’t Feel Special)
I’m a little embarrassed to write about being unique.
As a concept, I understand we’re all unique. But in practice, I have this sneaky feeling that nothing I’ve done is unique.
Read more »
How to Write Compelling Business Content: The #1 Tip From Fiction Writers
Sometimes we read a marketing text, and all we can think is Yeah, yeah. It sounds okay, but we don’t quite believe it. The text feels superficial and lacks flair.
How can you add pizzazz to your writing so people enjoy reading your business content and also believe your words?
Read more »
A Nimble 5-Step Strategy to Create a Must-Read Blog (Without Going Crazy!)
Is keeping up a blog a tough task? Want to turn your blog into a go-to resource without losing your sanity?
This article outlines the nimble 5-step strategy I used to build my blog and my business (without going crazy). Follow these steps to grow your blog, get more clients and build a solid biz. Read more »
Fear of Failure? Here’s How I Changed My Perspective
Have you heard the heroic stories about people quitting their jobs?
They follow their passion. They’re on a mission to improve the world. Full of energy and drive. Brimming with confidence.
For me, it was different. I didn’t feel like a budding entrepreneur. I felt like I gave up my ambitions. Quitting my job felt like a failure.Read more »
4 Common Mistakes With Pronouns: Are You Tripping Up Your Readers, Too?
Silly mistakes with pronouns are like tiny pebbles in your shoes. They irritate your readers.
Want to create a smooth reading experience?
Let’s look at the 4 most common mistakes with pronouns confusing your readers. Avoid these mistakes and readers will stay on track. Read more »
