Writing advice for small business
I bet it has happened to you.
You read a headline, and full of anticipation you click through. But the article is disappointing. Superficial.
As a writer, it’s a scary thought. Could it be that our precious words disappoint our readers, too?Read more »
Before Christmas I had an email conversation with reader Hans. He asked me how I engage my readers. Why does my writing feel like a conversation?
Our emails went back and forth, and we agreed that true engagement is about more than the tone of your writing.Read more »
Communicating with clarity is probably one of the most difficult writing tasks.
Our efforts get sabotaged easily, without us noticing it. We try to communicate too much. We try to impress with our knowledge. And we think we know what we want to say, but the truth is that we haven’t figured out the essence of our message.
When you follow the 4-step approach in this post, your content becomes clearer, simpler and more persuasive. Read more »
For this post, I analyzed the most shared posts on popular blogs.
I read through hundreds of headlines, and distilled the 10 formulas that are proven to work.
Follow these 11 formulas to make your headlines stand out, grab attention, and make people curious to click through and read your blog posts. Read more »
The internet conspires against us. We always feel we have to do more. We feel we’re missing out.
But don’t set yourself up for dissatisfaction and failure with over-ambitious plans.
Read this post on how I learned to stop the destructive cycle of not feeling good enough and perfectionism. Read more »
Ever wondered how you can dream up metaphors? So you can engage your readers?
Get inspired by these 14 metaphor examples and learn exactly why they work, so you can explain new concepts with clarity and paint vivid images with your words. Read more »
Have you ever spotted a teeny-tiny idea and wondered … can you turn this snippet into a solid blog post? A post that’s fun and valuable?
Follow the 5-step process in this post to vet your ideas and turn a few measly words into a solid article that your readers enjoy and share.
Read more »
Fed up with following rules?
Me, too. Everyone tells us what to do. Eat more fruit. Drink less alcohol. Get up early. Don’t jump red traffic lights. Hold the handrail.
So, today is different. Today, we talk about rules you can ignore, so your writing life becomes a little easier, and perhaps your writing even gets better, too. Okay?
Read more »
This post isn’t about boring grammar goofs.
And it’s not a post full of complicated Latin words and grammatical terms either.
The mistakes explained are more profound than a small grammar faux pas. What’s more important: Once you know how to correct these silly mistakes, your writing becomes stronger, more engaging, and more persuasive. Read more »
When you read how others are running their solo-businesses, it seems to be smooth sailing.
They know what they’re doing. They know where they’re heading. And they execute their plans with precision and flair.
Do you sometimes feel a tinge of envy? I do. Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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