Writing advice for small business
Sometimes we read a marketing text, and all we can think is Yeah, yeah. It sounds okay, but we don’t quite believe it. The text feels superficial and lacks flair.
How can you add pizzazz to your writing so people enjoy reading your business content and also believe your words?
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Is keeping up a blog a tough task? Want to turn your blog into a go-to resource without losing your sanity?
This article outlines the nimble 5-step strategy I used to build my blog and my business (without going crazy). Follow these steps to grow your blog, get more clients and build a solid biz. Read more »
Have you heard the heroic stories about people quitting their jobs?
They follow their passion. They’re on a mission to improve the world. Full of energy and drive. Brimming with confidence.
For me, it was different. I didn’t feel like a budding entrepreneur. I felt like I gave up my ambitions. Quitting my job felt like a failure.Read more »
Silly mistakes with pronouns are like tiny pebbles in your shoes. They irritate your readers.
Want to create a smooth reading experience?
Let’s look at the 4 most common mistakes with pronouns confusing your readers. Avoid these mistakes and readers will stay on track. Read more »
I bet it has happened to you.
You read a headline, and full of anticipation you click through. But the article is disappointing. Superficial.
As a writer, it’s a scary thought. Could it be that our precious words disappoint our readers, too?Read more »
Before Christmas I had an email conversation with reader Hans. He asked me how I engage my readers. Why does my writing feel like a conversation?
Our emails went back and forth, and we agreed that true engagement is about more than the tone of your writing.Read more »
Communicating with clarity is probably one of the most difficult writing tasks.
Our efforts get sabotaged easily, without us noticing it. We try to communicate too much. We try to impress with our knowledge. And we think we know what we want to say, but the truth is that we haven’t figured out the essence of our message.
When you follow the 4-step approach in this post, your content becomes clearer, simpler and more persuasive. Read more »
For this post, I analyzed the most shared posts on popular blogs.
I read through hundreds of headlines, and distilled the 10 formulas that are proven to work.
Follow these 11 formulas to make your headlines stand out, grab attention, and make people curious to click through and read your blog posts. Read more »
The internet conspires against us. We always feel we have to do more. We feel we’re missing out.
But don’t set yourself up for dissatisfaction and failure with over-ambitious plans.
Read this post on how I learned to stop the destructive cycle of not feeling good enough and perfectionism. Read more »
Ever wondered how you can dream up metaphors? So you can engage your readers?
Get inspired by these 14 metaphor examples and learn exactly why they work, so you can explain new concepts with clarity and paint vivid images with your words. Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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