Writing advice for small business
Do you hate the idea of selling?
What if a writing technique existed that could do the selling for you? A technique that doesn’t make you feel pushy?
In this post, you can learn an simple way to tell a business story so you don’t have to sell.Read more »
Can’t find time for writing a weekly blog post? Does blogging feel like an enormous task?
The “secret” to committing to a regular blogging schedule is simpler than you might think: chop up the writing process.
Want to feel good about your weekly writing? This blog post explains how you can do it …Read more »
Oh my, it’s sooooo frustrating.
You’ve worked your socks off. Your new article is nearly ready. You’ve polished your words. You’ve created the images.
You only need to write an opening paragraph.
But you can’t do it. The knot in your stomach is growing. Self-doubt is bubbling up.Read more »
Have you ever worked out while listening to music?
Did you notice how the cadence of the music influenced your speed of running, cycling or lifting weights?
A higher-tempo song makes you bounce a little faster as your brain synchronizes with the tempo of the music. There’s music in writing, too. Read more »
Feeling confused when trying to write your own copy?
In this blog post, I reveal the 25 copywriting essentials every business owner must know. These 25 rules help you understand what to write and how to write, so your copy becomes more persuasive and you can sell more. Read more »
How do you keep readers engaged? How do you prevent them from stumbling through your content?
Creating a smooth reading experience is like maintaining a bicycle chain. Read more »
You can call me old-fashioned.
I like writing postcards. Licking a stamp. Walking to the nearest postbox. In this time of instant gratification, the postcard’s slow journey adds a sense of value. Unlike clicking the send button to dash off an email.
And I’m building my internet business using these old-fashioned slow-movement principles, too. Read more »
Do you ever wonder how you could sound like a real authority and get people to listen to you?
Let’s look at 5 simple writing tips to make your content so powerful, that readers listen to your ideas, act on your advice, and buy your products and services.Read more »
Does your sales copy feel a tad flat? But you’re unsure what’s missing?
Writing seductive copy like the pros isn’t as hard as you think once you understand how people choose to buy. Let me tell you a quick story about a conversation I had a few years ago … Read more »
It can happen to the best communicators.
We do our best to write valuable and lively content. We keep our writing to the point, and try to entertain our readers. And of course we know we should avoid clichés and buzzwords.
But sometimes vapid words creep into our writing … How can you spot clichés and avoid their destructive power? Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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