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How do you keep readers engaged? How do you prevent them from stumbling through your content?

Creating a smooth reading experience is like maintaining a bicycle chain. Read more »

You can call me old-fashioned.

I like writing postcards. Licking a stamp. Walking to the nearest postbox. In this time of instant gratification, the postcard’s slow journey adds a sense of value. Unlike clicking the send button to dash off an email.

And I’m building my internet business using these old-fashioned slow-movement principles, too. Read more »

Do you ever wonder how you could sound like a real authority and get people to listen to you?

Let’s look at 5 simple writing tips to make your content so powerful, that readers listen to your ideas, act on your advice, and buy your products and services.Read more »

Does your sales copy feel a tad flat? But you’re unsure what’s missing?

Writing seductive copy like the pros isn’t as hard as you think once you understand how people choose to buy. Let me tell you a quick story about a conversation I had a few years ago … Read more »

It can happen to the best communicators.

We do our best to write valuable and lively content. We keep our writing to the point, and try to entertain our readers. And of course we know we should avoid clichés and buzzwords.

But sometimes vapid words creep into our writing … How can you spot clichés and avoid their destructive power? Read more »

And today, you can learn a writing technique to boost your persuasive powers. This trick is not creepy. The opposite is more true: this trick makes you feel more human, natural and humble.

And the craziest thing?

This trick is as simple as using more questions in your sales material.

Bizarre? Yes. Effective? Certainly.

Read more »

Ever feel like everyone is more productive than you?

Unable to start writing my next blog post, I recently messed around the web for a while. I read about people finding the perfect work rhythm. Like a well-oiled machine, they cram ever more work into their day.

Life doesn’t feel like that to me. Read more »

Do you ever wish you could find a spark to ignite your writing?

Check out these 21 snazzy copywriting examples from a variety of industries, and get inspired to write your own seductive copy. Read more »

I’m pretty sure you know the feeling … A headline grabs your attention. You click and start reading the post.

But a couple of minutes later, you’re none the wiser. What’s the post about???

In a world of content overload, pixels are cheap and attention comes at a premium. Sharing your ideas may feel impossibly tough. How can we get our messages heard, understood, and remembered? Read more »

You know the feeling, don’t you?

You’ve worked hard to write your web page. You’ve translated features into benefits. You have a strong call to action. But when you read your draft copy, you feel it lacks energy.

Can you invigorate your content with a zesty choice of adjectives?

Perhaps … Read more »