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And today, you can learn a writing technique to boost your persuasive powers. This trick is not creepy. The opposite is more true: this trick makes you feel more human, natural and humble.

And the craziest thing?

This trick is as simple as using more questions in your sales material.

Bizarre? Yes. Effective? Certainly.

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Ever feel like everyone is more productive than you?

Unable to start writing my next blog post, I recently messed around the web for a while. I read about people finding the perfect work rhythm. Like a well-oiled machine, they cram ever more work into their day.

Life doesn’t feel like that to me. Read more »

Do you ever wish you could find a spark to ignite your writing?

Check out these 21 snazzy copywriting examples from a variety of industries, and get inspired to write your own seductive copy. Read more »

I’m pretty sure you know the feeling … A headline grabs your attention. You click and start reading the post.

But a couple of minutes later, you’re none the wiser. What’s the post about???

In a world of content overload, pixels are cheap and attention comes at a premium. Sharing your ideas may feel impossibly tough. How can we get our messages heard, understood, and remembered? Read more »

You know the feeling, don’t you?

You’ve worked hard to write your web page. You’ve translated features into benefits. You have a strong call to action. But when you read your draft copy, you feel it lacks energy.

Can you invigorate your content with a zesty choice of adjectives?

Perhaps … Read more »

Writing a practical guide is like cooking for friends.

Imagine a childhood friend comes to visit with her kids. You’ve not seen each other for a few years. What will you cook?

First, you need to know what they like to eat. Do they like spicy food? Is anyone allergic? What if one of the kids has become a vegetarian?

With writing it’s the same …Read more »

Can you write quicker?

Yep, you can. You can write faster, create better content, and have more fun. All at the same time.

Sound impossible?

Let me tell you how I did it … Read more »

More and more we’re running around, scared of missing valuable opportunities. So we listen to one more podcast, open another social media account, add another book to our ever-growing wishlist.

Late last year, I stumbled upon one simple question, that helped me break through this cycle of Never Enough Time And Always More To Do. I started working fewer hours and virtually eliminated stress. But I still got stuff done.

Want to do the same? Read more »

Another week. Another post.

How often have you written about the same topic? What else can you write?

At some point in our blogging journey, we all hit the same brick wall. We seem to have written about everything already. How can you be original? Read more »

Have weak phrases sneaked into your writing?

They always do. Even the most experienced writers have to stay vigilant; and edit their drafts with a sharp knife and a selection of spices.

Turning bland text into sizzling content may sound difficult, but it requires only two simple steps:Read more »