Blog

I admit it.

When I launched my blog in November 2012, I was a nervous wreck. I worried about being a lonely voice whispering in the vast ocean of pixels.

Do you feel the same? Do you get frustrated by a lack of comments? Read more »

Ridiculous.

That’s what I thought when I read her email.

She doesn’t know what she’s talking about.

How can she refer to me as an example of someone creating fearlessly authentic content?

Me??? Fearless???Read more »

Is your writing good enough? Can you persuade readers to contact you? And buy from you?

This guide explains the 5 keys to writing persuasive sentences, and it includes examples explaining exactly why these sentences are good. Read more »

For most of my life, I thought writing was an art. Something special. For talented people only.

It wasn’t for me. I didn’t think I had the right talents.

But a few years ago, I realized the importance of content in today’s marketing; and I knew I had to learn how to write …Read more »

Would you love to write more regularly?

But struggling to find time?

Sometimes it feels like unknown forces are conspiring against us. We don’t have enough time. We don’t have enough energy. We’ve run out of blog post ideas, lacking inspiration …Read more »

Does writing headlines feel like a black art?

Are you umming and ahhing about what to write?

Of course, headlines are important—they’re the first sentences web visitors read. To many writers, headlines feel like the make-or-break line. Get your headline right, and you engage your reader. Read more »

Infuriating, isn’t it?

You follow a few blogs about writing, and diligently read their posts.

But when you try to implement the advice? You feel overwhelmed. Where should you start? What’s the most important advice?

This post outlines the 5 most important copywriting rules—as taught to us by legendary copywriters. Read more »

Does the idea of having to sell make you want to run away?

Want to sell, but don’t want to sell your soul?

Learn how a wine merchant uses 5 lovable selling techniques to sell without being pushy. You can apply these same techniques in almost any business. Read more »

Have you felt that nagging doubt?

You notice how others churn out spellbinding content. Seemingly without effort.

While you yourself seem to be slaving over your own words. Don’t you feel proud about the content you produce?

I’ve been there, too. I never felt I had writing talent. Writing essays and English were my worst subjects at school.Read more »

Want to get more responses to your emails?

It may be easier than you might think.

Check out this tutorial for writing persuasive emails. It includes two examples of how to rewrite emails and get more responses.Read more »