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Infuriating, isn’t it?

You follow a few blogs about writing, and diligently read their posts.

But when you try to implement the advice? You feel overwhelmed. Where should you start? What’s the most important advice?

This post outlines the 5 most important copywriting rules—as taught to us by legendary copywriters. Read more »

Does the idea of having to sell make you want to run away?

Want to sell, but don’t want to sell your soul?

Learn how a wine merchant uses 5 lovable selling techniques to sell without being pushy. You can apply these same techniques in almost any business. Read more »

Have you felt that nagging doubt?

You notice how others churn out spellbinding content. Seemingly without effort.

While you yourself seem to be slaving over your own words. Don’t you feel proud about the content you produce?

I’ve been there, too. I never felt I had writing talent. Writing essays and English were my worst subjects at school.Read more »

Want to get more responses to your emails?

It may be easier than you might think.

Check out this tutorial for writing persuasive emails. It includes two examples of how to rewrite emails and get more responses.Read more »

When you see a box of chocolates, does your mouth start to water?

Do you crave opening the box? Do you imagine tasting the sweet cherry mixed with the bitterness of dark chocolate?

Your blog post titles should be like that box of chocolates …Read more »

Imagine joining a party …

You open the door, and see a sea of grey suits. You see lots of faces, but you don’t recognize anyone. You hear a soft murmur. But no laughter. Not even a smile. You can’t even figure out where the drinks and snacks are. You feel lost. Lonely.

This happens on home pages around the web all the time. Read more »

Does your to-do list become longer, and ever longer?

When I returned from vacation 3 weeks ago, I decided I had to change. I didn’t want to cope any longer with an overflowing inbox. I didn’t want to feel I wasn’t achieving enough because there was always more to do.

I implemented a simple plan to stop feeling frustrated and to get more stuff done.
Read more »

List posts might have a bad name, but that’s only because many list posts contain shallow and regurgitated information. Often they’re articles thrown together without regard for the reader and without communicating a big idea.

Good list posts are different. They work.

Want to know how to write an engaging list post? Read more »

In this article with a slide deck, you’ll learn 5 persuasive writing techniques—proven by science.

And I’ll explain exactly how to use these techniques to make your copy seductive, so you can turn more web visitors into clients. Read more »

Does the thought ever creep up? That you don’t have enough clout to make a living online?

Becoming an authority would make your life so much easier, wouldn’t it? Clients come knocking on your door. You can choose who you want to work with. You can increase your fees.

But how can you achieve it? Read more »