Writing advice for small business
Why is writing your own About page so damn hard?
As you can’t figure out what to write, you make a cup of tea. Your fifth this afternoon. You stare out of the window; and click around the web. But your search is fruitless. You can’t find any inspiration.
Sound familiar?
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The internet is full of testosterone.
People with big lists. And large social media followings. As a beginner this can feel huuuuugely intimidating. Why would people listen to you? Read more »
Today I’ve assembled 17 examples of yucky copy.
And I tell you exactly what’s wrong, and how to improve it.
Sound good? Read more »
Have you heard it before?
That you should add a splash of personality to your writing because it helps you bond with your readers and makes you stand out?
The theory seems sound. But what if you feel your life is boring? I lead an ordinary life …Read more »
Do you sometimes wonder … does all this blogging pay off?
We all wonder sometimes whether we’re missing an important trick. Can we entice more readers to hire us or buy from us?
Follow today’s checklist to turn more blog readers into buyers. Read more »
How do you win clients online?
You build authority. You show off your knowledge. You share useful tips.
Right?
Not quite. Authority alone doesn’t win you clients. Read more »
During the past 3 years, I’ve studied hundreds of blog posts, and written quite a few, too.
I’ve tried different formats. Stumbled upon success formulas. And messed it up a couple of times. Who doesn’t?
I’ve found that different blog post types achieve different goals …Read more »
Storytelling has vexed me for a long time.
How do you avoid sounding like a girl who blabbing on about her life? How do you avoid boring everyone to tears with uninteresting details?
You’re either a born storyteller or you can’t tell stories. Right?
Wrong.
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Would you like to earn more for each hour you work?
So you can have more free time? And so you can ditch difficult clients?
Growing your business online might feel like you’re muddling through. But when you use the pole vaulter’s method you can translate your energy and passion into serious business growth. Read more »
Websites are full of features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them.
What’s your website like? Full of features? Or are you telling your readers what these features mean for them?Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
Learn more about books and courses
I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
Learn how I can help you
