Blog

As bloggers we don’t seem to have much chance. The odds are against us.

Because people rarely read web pages word-by-word.

So, how do we engage our readers? Read more »

How many web pages do you need?

What do you write on each page?

How do you get people to buy from you or to get in touch? Read more »

Arrrgh.

At 9pm, you’re updating your to-do list. Your last job for the day.

You’ve ticked off the action points you’ve completed; and you moved the uncompleted to-do’s to tomorrow.

Does your list seem to get longer and longer? Read more »

Tut-tut.

Conversion rate optimization. A/B testing. Heatmaps. Writing copy that converts.

Do we really need to?

As a business owner, you have a lot of other things to do. Yep, of course you’d like more email subscribers. More sales. More business. But keeping up with the advice is overwhelming.

So can we keep it simple? Read more »

Are you working your socks off to create persuasive content?

You write compelling headlines. Your blog posts are uber-useful.

And still … just a handful of readers turns up. What should you do? Read more »

Why are you writing a business blog?

Your answer might be to build authority, to grow web traffic, to raise your fees, and to win more customers.

And sure, these are all valid reasons. But since I’ve been writing here for over a year, I’ve found a few surprisingly alluring benefits of business blogging. Read more »

Yeah, yeah.

Every blogging expert tells us to add personality to our writing. And to develop a distinct voice.

But how exactly?Read more »

What phrases linger in your mind for days?

Which lines can you remember after months or even years?

Most people can quote a few nursery rhymes, one or two poems, some advertising slogans, and quite a few song lines.

Do you know what these texts have in common? Read more »

s your online marketing going swimmingly?

Do you know exactly what to do to grow your business further?

Or do you sometimes despair when you think about all the opportunities you don’t have time for?Read more »

Have you noticed how many websites state that their customer service is excellent?

Do you believe them?

Or do you assume their service is average at best? Read more »