Blog

During the past 3 years, I’ve studied hundreds of blog posts, and written quite a few, too.

I’ve tried different formats. Stumbled upon success formulas. And messed it up a couple of times. Who doesn’t?

I’ve found that different blog post types achieve different goals …Read more »

Storytelling has vexed me for a long time.

How do you avoid sounding like a girl who blabbing on about her life? How do you avoid boring everyone to tears with uninteresting details?

You’re either a born storyteller or you can’t tell stories. Right?

Wrong.
Read more »

Would you like to earn more for each hour you work?

So you can have more free time? And so you can ditch difficult clients?

Growing your business online might feel like you’re muddling through. But when you use the pole vaulter’s method you can translate your energy and passion into serious business growth. Read more »

Websites are full of features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them.

What’s your website like? Full of features? Or are you telling your readers what these features mean for them?Read more »

As bloggers we don’t seem to have much chance. The odds are against us.

Because people rarely read web pages word-by-word.

So, how do we engage our readers? Read more »

How many web pages do you need?

What do you write on each page?

How do you get people to buy from you or to get in touch? Read more »

Arrrgh.

At 9pm, you’re updating your to-do list. Your last job for the day.

You’ve ticked off the action points you’ve completed; and you moved the uncompleted to-do’s to tomorrow.

Does your list seem to get longer and longer? Read more »

Tut-tut.

Conversion rate optimization. A/B testing. Heatmaps. Writing copy that converts.

Do we really need to?

As a business owner, you have a lot of other things to do. Yep, of course you’d like more email subscribers. More sales. More business. But keeping up with the advice is overwhelming.

So can we keep it simple? Read more »

Are you working your socks off to create persuasive content?

You write compelling headlines. Your blog posts are uber-useful.

And still … just a handful of readers turns up. What should you do? Read more »

Why are you writing a business blog?

Your answer might be to build authority, to grow web traffic, to raise your fees, and to win more customers.

And sure, these are all valid reasons. But since I’ve been writing here for over a year, I’ve found a few surprisingly alluring benefits of business blogging. Read more »