A lot of copy sounds too pushy, too salesy, and insincere.
To write persuasive copy without being pushy, follow these 11 proven tips. Your copy will instantly become more sincere, more enchanting, and more persuasive.
Read more »
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Is Your Blog Design Turning Readers Away in Disgust?
Imagine you see a great headline on Twitter.
You click through. You can’t wait to read the post. You’re excited.
You arrive at the blog post … *ARGH* What a disappointment!
How often does that happen to you?Read more »
Why Most Copywriting Formulas Stink (and How to Really Write for the Web)
Do you ever wish that there was an easy formula for writing persuasive web copy?
What if you could just follow a few rules to write web copy that converts web visitors into buyers?
Or just drop a few words into a machine and your seductive copy rolls out at the other side?Read more »
How to Turn Drab Blog Posts Into Sparkling Content
Can we be honest?
How engaging are your blog posts? How fascinating? How persuasive?
When I started blogging, my writing was dreadful.Read more »
The Crazy Power of Social Proof (and How to Avoid Reader Apathy)
Are you an independent thinker?
Do you like to make up your own mind?
I like to see myself as a rebel. My ex-boss regularly accused me of insubordination. Read more »
How to Steal, Swipe and Imitate to Create Your Own Unique Blogging Voice
Of course you don’t write stuffy, boring essays.
You don’t want to sound like a corporation. You want to sound human. You want to sound like you.
But does creating your own blogging voice seem hard? Read more »
How to Write a Good Blog Post Super-Fast (and the Joy of Slow-Blogging)
Writing blog posts super-fast is like baking bread in a breadmaker. You follow an automatic process with known ingredients.
This blog post teaches you how to write a blog post following a proven template. Read more »
How a Small Company Wins Business With Content Marketing
The web is overcrowded.
How can a small company win business when it faces big, powerful competitors?
That’s the situation Help Scout found itself in late 2012 …Read more »
3 Copywriting Techniques: How to Make Good Sales Copy Great
You’re smart.
You know how to write sales copy. You keep it short and simple.
You avoid gobbledygook like world-class. You use magic power words like you and because. You focus on benefits rather than features. But somehow your copy doesn’t feel quite right. A spark is missing.
Is your copy a little dull?Read more »
The “Secret” to Writing Shockingly Good Web Copy
Is it a secret?
Probably not. But it does seem like a hidden truth. Under wraps. Or camouflaged.
We worry about correct grammar and impeccable spelling. We work on our tone of voice. We check whether our web pages are scannable.
But let’s be clear.Read more »
