Millions of Twitter users.
Billions of tweets. Each week.
How can you stand out? How can your tweets get noticed in the endless stream of tweets?
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Blog
The Simple Truth about Becoming a Better Writer
How do you become a better writer?
Write more?
That certainly helps.
Read books about writing? Good idea, but there’s something even more important …Read more »
15 Quick Tips to Engage and Delight First-Time Web Visitors
How often are you delighted with a new website you find?
And how often do you click the back button to go somewhere else?
With an abundance of websites and information overload, it may seem hard to enchant new web visitors.Read more »
How to Remove Ballast from Your Blog Posts (and Keep Your Readers Spellbound)
How do you keep your readers captivated?
How do you keep them reading each and every word you write?
The difference between a so-so and an enthralling post is often the amount of ballast.
Do you know what I mean with ballast? Read more »
11 Copywriting Tips: How to Turn Marketing Drivel into Serious Sales Copy
A lot of copy sounds too pushy, too salesy, and insincere.
To write persuasive copy without being pushy, follow these 11 proven tips. Your copy will instantly become more sincere, more enchanting, and more persuasive.
Read more »
Is Your Blog Design Turning Readers Away in Disgust?
Imagine you see a great headline on Twitter.
You click through. You can’t wait to read the post. You’re excited.
You arrive at the blog post … *ARGH* What a disappointment!
How often does that happen to you?Read more »
Why Most Copywriting Formulas Stink (and How to Really Write for the Web)
Do you ever wish that there was an easy formula for writing persuasive web copy?
What if you could just follow a few rules to write web copy that converts web visitors into buyers?
Or just drop a few words into a machine and your seductive copy rolls out at the other side?Read more »
How to Turn Drab Blog Posts Into Sparkling Content
Can we be honest?
How engaging are your blog posts? How fascinating? How persuasive?
When I started blogging, my writing was dreadful.Read more »
The Crazy Power of Social Proof (and How to Avoid Reader Apathy)
Are you an independent thinker?
Do you like to make up your own mind?
I like to see myself as a rebel. My ex-boss regularly accused me of insubordination. Read more »
How to Steal, Swipe and Imitate to Create Your Own Unique Blogging Voice
Of course you don’t write stuffy, boring essays.
You don’t want to sound like a corporation. You want to sound human. You want to sound like you.
But does creating your own blogging voice seem hard? Read more »
