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The ellipsis—dot dot dot—can have an OUTSIZED impact on your writing.

It can adjust your tone, up suspense, and even keep your readers engaged.

That seems quite a lot for 3 tiny dots, eh?

Let me explain …
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How good are you at explaining your ideas?

Do readers jump up to implement your advice?

Let’s be honest, writing a good explanation is tougher than it seems.

Explanations often turn out to be dry and uninspiring. We fail to engage our readers, and that’s when we fail to communicate our ideas, too.

So, what can you do to explain with clarity and zing? Read more »

Henrietta reads her blog post once more. She changes a word here and there, corrects a typo, and strengthens her final two sentences.

It’s done, and it feels good. Oh, she thinks, if only writing could always be this way. How come her inner critic falls asleep when she’s so focused? Read more »

I rarely watch the news. I prefer reading.

Yet, Ros Atkins’ explainer videos have attracted my attention on social media. His videos are clear, well-paced, and engaging—even if the topics are complicated.

How does he do it?Read more »

There’s joy in reading good writing.

A sense of connection with the author. The world opening up.

But there’s more than that …

As a writer, you notice the writing techniques used and you can try them out in your own writing. Let me show you how …Read more »

In his book Focus: The Hidden Driver of Excellence, psychologist Dr Daniel Goleman suggests that a reader’s mind typically wanders off 20% to 40% of the time.

So, how can you keep your readers engaged?Read more »

A lot of pressure exists to produce more content, and that makes the call of AI so tempting.

But what if we resist?

What if we keep writing as humans? Read more »

What is beautiful writing?

And does it matter whether our writing is beautiful or not?

Here’s what I think … Read more »

How do you make your words more powerful? How do you make your words sparkle so you ideas can burst forward?

As writers, we often emulate the old masters. But good writing is not just about emulation and intuition. Science backs up a lot of writing advice.

Shall I show you? Read more »

Oh man, Heather thinks. Writing is just so hard.

She wishes she could write as if she were chatting with a friend.

But how? Read more »