Writing advice for small business
There’s joy in reading good writing.
A sense of connection with the author. The world opening up.
But there’s more than that …
As a writer, you notice the writing techniques used and you can try them out in your own writing. Let me show you how …Read more »
In his book Focus: The Hidden Driver of Excellence, psychologist Dr Daniel Goleman suggests that a reader’s mind typically wanders off 20% to 40% of the time.
So, how can you keep your readers engaged?Read more »
A lot of pressure exists to produce more content, and that makes the call of AI so tempting.
But what if we resist?
What if we keep writing as humans? Read more »
What is beautiful writing?
And does it matter whether our writing is beautiful or not?
Here’s what I think … Read more »
How do you make your words more powerful? How do you make your words sparkle so you ideas can burst forward?
As writers, we often emulate the old masters. But good writing is not just about emulation and intuition. Science backs up a lot of writing advice.
Shall I show you? Read more »
Oh man, Heather thinks. Writing is just so hard.
She wishes she could write as if she were chatting with a friend.
But how? Read more »
Writing can be tough, right?
I’ve been there, too. I used to think of writing as a struggle.
But that has changed. Here’s how …Read more »
How often do you shrug your shoulders when reading an email? And press delete?
Many writers sound cold-hearted. They make reading feel like hard work. Their messages push readers away rather than pull them closer.
Want to engage your readers with more conversational writing?Read more »
Do you ever try to explain abstract ideas?
Can be tricky, right?
In this blog post, I’ll show you how to use metaphors—the spices that add taste, color, and fragrance to abstract writing. Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
Learn more about books and courses
I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
Learn how I can help you
