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Metaphors can make your writing more personal, more memorable, and more persuasive.

And they help explain new and abstract concepts by comparing them with ideas people know already.

Want to know how to spice up your writing with metaphors? Read more »

You’re running your business.

You got a lot to do. You can’t do everything you’re supposed to do to market your business; and sometimes it’s hard to know what really matters.

Let me share with you four content marketing tips I learned as a tour guide. But first: a quick story… Read more »

Call me a reluctant marketer.

Or even an anti-marketing marketer.

I quickly detect a hint of slick sales speak or marketese. I’ve developed a sensor for the slightest insincerity in copy. I know the phrases that make you lose a tiny bit of credibility.Read more »

You’re blogging, and blogging, and blogging.

But sometimes you wonder… is it working? Or are you wasting your time?

Do you feel blogging is becoming a dull grind?

Do you sometimes think about quitting? Read more »

How can you come up with ideas for content?

Today’s world is awash with information. How can you build a strong online presence? How do you ensure your content isn’t ignored?

In this podcast, Sharon Tanton shares her tips on creating valuable content.Read more »

Banned words?

Yep. Forbidden. Prohibido. Interdit.

Why?

Because these words are just filler – padding sentences without adding meaning. Read more »

Your web visitors arem’t leisurely reading your content. Instead, they’re hunting for information or products – just like wild animals forage for food.

So how can you persuade web visitors to take action if they don’t read your text?Read more »

I’m quite rebellious.

Just ask my Dad.

He’ll tell you I’ve always done my own thing.
Read more »

Let me guess …

You’d like Google to love you. Because you’re not just blogging for fun.

You’re blogging for business. To drive web traffic. To show off your expertise. And to generate leads.Read more »

Marketing is changing.

And it’s difficult to keep track.

Each year brings new technologies, new tactics, and more confusion.

Is it mobile you need to pay attention to? What about the latest search engine optimization tactics? Is email dead or isn’t it? Read more »