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How to Write a Good Blog Post Super-Fast (and the Joy of Slow-Blogging)

by Henneke | 115 enchanting opinions, add yours? :)

Writing blog posts super-fast is like baking bread in a breadmaker. You follow an automatic process with known ingredients.

This blog post teaches you how to write a blog post following a proven template. Read more »

How a Small Company Wins Business With Content Marketing

by Henneke | 16 enchanting opinions, add yours? :)

The web is overcrowded.

How can a small company win business when it faces big, powerful competitors?

That’s the situation Help Scout found itself in late 2012 …Read more »

3 Copywriting Techniques: How to Make Good Sales Copy Great

by Henneke | 25 enchanting opinions, add yours? :)

You’re smart.

You know how to write sales copy. You keep it short and simple.

You avoid gobbledygook like world-class. You use magic power words like you and because. You focus on benefits rather than features. But somehow your copy doesn’t feel quite right. A spark is missing.

Is your copy a little dull?Read more »

The “Secret” to Writing Shockingly Good Web Copy

by Henneke | 28 enchanting opinions, add yours? :)

Is it a secret?

Probably not. But it does seem like a hidden truth. Under wraps. Or camouflaged.

We worry about correct grammar and impeccable spelling. We work on our tone of voice. We check whether our web pages are scannable.

But let’s be clear.Read more »

How to Use the Persuasive Power of Metaphors

by Henneke | 49 enchanting opinions, add yours? :)

Metaphors can make your writing more personal, more memorable, and more persuasive.

And they help explain new and abstract concepts by comparing them with ideas people know already.

Want to know how to spice up your writing with metaphors? Read more »

What a Puking Tour Leader Can Teach Us About Content Marketing

by Henneke | 27 enchanting opinions, add yours? :)

You’re running your business.

You got a lot to do. You can’t do everything you’re supposed to do to market your business; and sometimes it’s hard to know what really matters.

Let me share with you four content marketing tips I learned as a tour guide. But first: a quick story… Read more »

Do You Make These Two Subtle Copywriting Errors?

by Henneke | 12 enchanting opinions, add yours? :)

Call me a reluctant marketer.

Or even an anti-marketing marketer.

I quickly detect a hint of slick sales speak or marketese. I’ve developed a sensor for the slightest insincerity in copy. I know the phrases that make you lose a tiny bit of credibility.Read more »