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Some suggest that good writing is coherent, focused, and correct.

But isn’t that like saying a good bicycle has two wheels, a saddle, and handlebars?

What really is good writing? Read more »

Could it be that a dash of wordiness sneaks into your writing?

It’s easily done.

Shall I explain? Read more »

Do you ever wonder how others edit their writing?

Me, too. So, picture my delight when I came across a fabulous example of revision …

By a bestselling author! Read more »

An ordinary Thursday morning, the 1st of December.

It’s still dark. As I wake up, I notice an unusual sense of lightness, as if a burden has lifted.

I’m writing this a few days later, and I’m glad you can’t see me. Read more »

“All you have to do is write one true sentence,” suggested Ernest Hemingway.

But what is a true sentence?

And how do you write one?Read more »

Reading sometimes feels magical to me.

A good book transports me to a different world.

How does that happen? And can you achieve that with non-fiction, too? Read more »

On 2 November 2022, I published my first blog post on Enchanting Marketing.

At the time, my plans were hazy. I didn’t even know what my next blog post would be about. Yet, here I am, still blogging 10 years later. (Woohoo!)

Here are my 28 biggest lessons about writing, creativity, and self-sabotage …Read more »

Why does Apple have so many fans?

Of course, Apple seduces with simplicity and clean product design.

But its sales copy is almost as seductive as its design. Apple’s copywriters know how to captivate their audience and how to sell with words.

Shall I show you their 8 most seductive copywriting techniques?Read more »

Everyone says to write helpful content.

But if you’re a small company or a solo-flyer like me, you can’t outcompete the big companies on helpfulness.

So, here’s what to do instead … Read more »

Most writing teachers tell you to avoid the passive voice.

But sometimes, the passive voice works better than the active voice. Read more »