Writing advice for small business
Why does Apple have so many fans?
Of course, Apple seduces with simplicity and clean product design.
But its sales copy is almost as seductive as its design. Apple’s copywriters know how to captivate their audience and how to sell with words.
Shall I show you their 8 most seductive copywriting techniques?Read more »
Everyone says to write helpful content.
But if you’re a small company or a solo-flyer like me, you can’t outcompete the big companies on helpfulness.
So, here’s what to do instead … Read more »
Most writing teachers tell you to avoid the passive voice.
But sometimes, the passive voice works better than the active voice. Read more »
11 years ago, I decided I’d learn how to write, even though I didn’t feel creative enough.
But I was working in marketing, and content marketing was becoming popular. How could I not write?
This is the story of how I discovered the joy of writing … Read more »
Let’s be honest …
A lot of business content is rather meh. It sounds boring. It lacks a human voice. It feels like anyone in any marketing department could have written it.
How can you add a touch of personality?Read more »
Sometimes, I wonder …
I’ve been writing regularly now for almost 10 years. And yet, my writing process can still be messy. Sometimes, I still wrestle with an idea. A blog post doesn’t always work the way I thought it would.
Is that just how it is? Or could I use my brain more effectively and become more productive?
Read more »
A weird idea exists in the world of writing.
When writers talk about creative writing, they only refer to fiction. As if non-fiction can’t be creative …
What a crazy idea. Of course, non-fiction can be creative. Any creative writing technique can be used to improve any kind of writing.
Shall I show you?Read more »
Let me admit it …
I’m an impatient reader. When a text is confusing or complicated, I quickly get distracted. I’m sure I’m not alone.
How can writers simplify their writing so they can keep impatient readers like me captivated? Read more »
When did you last have a blip in inspiration?
It happened to me in the last couple of weeks. I had plenty of ideas for blog posts. But I resisted writing about them.
What was going on? What caused my blip? And how did I recover?Read more »
Have you ever felt a pang of envy?
It happened to me recently. I was reading a book that was sooooo good. How I wished I could write like that, too!
I quickly let go of my envy and started to study. What makes this writing so good? How could I do the same?Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
Learn how I can help you
