Let me admit it …
I’m an impatient reader. When a text is confusing or complicated, I quickly get distracted. I’m sure I’m not alone.
How can writers simplify their writing so they can keep impatient readers like me captivated? Read more »
Blog
No Inspiration? Here’s How I Rekindled My Creativity (and Felt Excited to Write Again)
When did you last have a blip in inspiration?
It happened to me in the last couple of weeks. I had plenty of ideas for blog posts. But I resisted writing about them.
What was going on? What caused my blip? And how did I recover?Read more »
How to Write Evocatively & Pull Readers Into Your Story: 3 Nose-Tickling Examples
Have you ever felt a pang of envy?
It happened to me recently. I was reading a book that was sooooo good. How I wished I could write like that, too!
I quickly let go of my envy and started to study. What makes this writing so good? How could I do the same?Read more »
How to Fire Up Your Readers’ Enthusiasm So They’re Eager to Learn More
Of course, we’ve all been there.
Content marketing is demanding, especially if you’re flying solo in your business.
Sometimes, a tip is all we can produce. But when all we do is sharing tips, our writing remains flat. We miss an opportunity to inspire our readers.
Here’s how to fire up your readers’ enthusiasm, so they’ll come back to learn more from you …
Read more »
How to Write a Miniature Story: 3 Ways to Shape and Shorten a Personal Story
Have you ever wondered how to keep a story short?
Online readers are often in a hurry. So, we have to grab attention quickly, and then keep readers engaged with fast-paced storytelling.
Want to know how?
Discover how to shape, shorten, and focus your story so you can grab attention and keep readers engaged …Read more »
The Two Writing Mindsets: How to Be Careless & Ruthless (and Do Your Best Work)
Harun despairs. He’s keen to become a blogger. He loves writing. But sometimes he hates writing.
The whole process of writing a blog post feels complicated, muddled up, and it’s sooo frustrating. ARGH.
Is there an easier way to write? Well, yes, to some extent …Read more »
How to Turn a Sales Pitch into a Pleasant Conversation: 3 Writing Techniques
Does writing sales copy feel hard?
Does it feel like you have to turn yourself into a pushy sales person?
I hear you. When I started copywriting, I struggled with this, too. But over the years, I’ve learned that writing good copy is like having a friendly conversation. You can be persuasive without being pushy. Read more »
3 Ways to Read and Become a Better Writer
Everyone seems to think that to become a better writer, you have to read more.
But how much you read doesn’t really matter. What matters is how you read.
Discover 3 reading methods that’ll make you a better and more productive writer …Read more »
How to Vary Sentence Length So You Can Shine a Spotlight on Your Key Message
Imagine a text that reads as if you’re listening to your favorite music …
Reading would be a pleasure, right?
And the key message might linger in your mind—just like the chorus of song.
Can it be done? Read more »
The Copywriting Process: 5 Questions to Answer Before Assembling Your Copy
Writing copy is hard, isn’t it?
We’ve all been there. You’re staring at a blank sheet. You try to conjure up your headline. But the words won’t come.
Trying to summon your muse? Think again. Good writing isn’t about inspiration. But about preparation.
Read more »
