Writing advice for small business
Does writing sales copy feel hard?
Does it feel like you have to turn yourself into a pushy sales person?
I hear you. When I started copywriting, I struggled with this, too. But over the years, I’ve learned that writing good copy is like having a friendly conversation. You can be persuasive without being pushy. Read more »
Everyone seems to think that to become a better writer, you have to read more.
But how much you read doesn’t really matter. What matters is how you read.
Discover 3 reading methods that’ll make you a better and more productive writer …Read more »
Imagine a text that reads as if you’re listening to your favorite music …
Reading would be a pleasure, right?
And the key message might linger in your mind—just like the chorus of song.
Can it be done? Read more »
Writing copy is hard, isn’t it?
We’ve all been there. You’re staring at a blank sheet. You try to conjure up your headline. But the words won’t come.
Trying to summon your muse? Think again. Good writing isn’t about inspiration. But about preparation.
Read more »
Does writer’s block exist?
Jodi Picoult, who has published novels at a rate of almost one per year since 1992, suggests writer’s block is simply a sign we have too much time on our hands.
Yet, I’ve sat at my desk, trying desperately to write but feeling completely stuck. Know the feeling?
Read more »
What is hope, really?
A few years ago, I read that hope stands in our way to live our life fully. At first, it seemed a strange idea. Doesn’t hope help us look forward to the future? Doesn’t hope make us feel alive?Read more »
Harry is scratching his head.
He stares at his draft text, while sipping his coffee. Why does his writing feel like a mess? What is he actually trying to communicate?
Somehow his message has gotten lost in his writing frenzy. Revising feels like a big task. Sound familiar?
Read more »
We often associate curiosity with nosiness and clickbait titles, but curiosity has a positive side, too: our hunger for learning more.
This article explains how to make people eager to read your content by opening the curiosity gap in your headlines and email subject lines. Read more »
Most testimonials are too sugary.
Such sugary testimonials don’t help sell your products.
Learn how to write (and get) more persuasive testimonials in this in-depth article with examples. Read more »
In a way, we’re all bad writers.
Even Nobel-prize winning authors write crappy first drafts.
So, the route to better writing is to become a better editor—to learn how to turn a rough draft into shiny content. Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
Learn how I can help you
