Writing advice for small business
I’m not who you think I am. When you look at my blog, it’s easy to think that writing comes easily to me, that I’ve always been a writer.
But that’s not true. I’ve never thought of myself as a writer. At school, I wasn’t good at writing essays.
So, how did I become a writer? Read more »
Using sensory words can help you captivate your audience—even a business audience.
Sensory words help you write with warmth, drawing your readers closer to you. They add personality and flavor to boring content. They help you stand out in a sea of grey voices that all sound the same.Read more »
Do you ever come across a text and think … Wow!
And then, do you wonder … Why is this writing so good?
It happened to me recently. Read more »
“I feel overwhelmed,” he emailed me. “There’s so much information on your website. Where should I start? What are the basic writing techniques I should learn?”
My friendly emailer suggested an article about basic writing techniques—for anyone starting out, who’s feeling overwhelmed or looking for a quick refresher.
Sound good? Read more »
Henry sighs.
He’s reading back a draft blog post. And he’s finding it hard to understand what’s wrong. Why does his writing seem to drag on? Why does it feel so impersonal?
Polishing your writing style can feel tricky. Here’s how to start …
Read more »
“I love, love, LOVE David Ogilvy,” D. said to me. “You know that Rolls-Royce ad?”
“Yeah,” I mumbled.
“An analysis by you would be soooo good,” said D. “I’d love to understand what makes his writing so persuasive.” Pretty, please? Read more »
Do you ever find yourself struggling to understand a text?
After reading a text a few times, you may find yourself scratching your head. Your brain is hurting. What is the author trying to communicate??!!??Read more »
What are the hallmarks of a good sentence?
When I come across a good sentence, I highlight it. I’ve done this for years but I don’t always look back at what I’ve highlighted.
So, I wondered … What would I discover if I traveled through my highlighted sentences? Read more »
Let me ask you a question …
Which of your school teachers do you remember?
I imagine your favorite teachers were full of passion for their field. Their enthusiasm made their teaching sparkle, and it made you curious to learn more.
As bloggers, we’re teachers, too, and our enthusiasm breathes life into our writing, making our readers come back for more.
Read more »
Which stories do you remember? And how have they influenced your life?
Intuitively, we all know the power of stories. They teach us what’s wrong and what’s right, who are heroes and who are villains. Stories help us make sense of who we are (or who we want to be).
Years ago, a powerful story embedded itself into my mind, influencing how I view the world …Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
Learn more about books and courses
I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
Learn how I can help you
