Writing advice for small business
We often associate curiosity with nosiness and clickbait titles, but curiosity has a positive side, too: our hunger for learning more.
This article explains how to make people eager to read your content by opening the curiosity gap in your headlines and email subject lines. Read more »
Most testimonials are too sugary.
Such sugary testimonials don’t help sell your products.
Learn how to write (and get) more persuasive testimonials in this in-depth article with examples. Read more »
In a way, we’re all bad writers.
Even Nobel-prize winning authors write crappy first drafts.
So, the route to better writing is to become a better editor—to learn how to turn a rough draft into shiny content. Read more »
I’m not who you think I am. When you look at my blog, it’s easy to think that writing comes easily to me, that I’ve always been a writer.
But that’s not true. I’ve never thought of myself as a writer. At school, I wasn’t good at writing essays.
So, how did I become a writer? Read more »
Using sensory words can help you captivate your audience—even a business audience.
Sensory words help you write with warmth, drawing your readers closer to you. They add personality and flavor to boring content. They help you stand out in a sea of grey voices that all sound the same.Read more »
Do you ever come across a text and think … Wow!
And then, do you wonder … Why is this writing so good?
It happened to me recently. Read more »
“I feel overwhelmed,” he emailed me. “There’s so much information on your website. Where should I start? What are the basic writing techniques I should learn?”
My friendly emailer suggested an article about basic writing techniques—for anyone starting out, who’s feeling overwhelmed or looking for a quick refresher.
Sound good? Read more »
Henry sighs.
He’s reading back a draft blog post. And he’s finding it hard to understand what’s wrong. Why does his writing seem to drag on? Why does it feel so impersonal?
Polishing your writing style can feel tricky. Here’s how to start …
Read more »
“I love, love, LOVE David Ogilvy,” D. said to me. “You know that Rolls-Royce ad?”
“Yeah,” I mumbled.
“An analysis by you would be soooo good,” said D. “I’d love to understand what makes his writing so persuasive.” Pretty, please? Read more »
Do you ever find yourself struggling to understand a text?
After reading a text a few times, you may find yourself scratching your head. Your brain is hurting. What is the author trying to communicate??!!??Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
Learn how I can help you
