Do you ever find yourself staring at a blank sheet?

Struggling to find the right words to sell without feeling sleazy?

You’re not alone.

Persuasive writing is probably one of the most precious skills anyone in business can possess.

But at school, we’ve not learned the art of persuasion. We’ve not learned how to write compelling content. We’ve not learned how to sell without feeling pushy.

And that’s exactly what this course helps you to do—you learn how to engage and attract your ideal customers, and how to win more business.

Good writing is not a natural gift. You have to learn to write well. ~ David Ogilvy

Learning how to write sales copy is easier than you might think …

The problem is most books and courses only teach you the theory of copywriting.

They don’t demonstrate the copywriting process. They don’t teach you the practical skills and confidence to write copy. They may show you good copywriting examples but they don’t show you bad examples so you don’t learn how to turn so-so copy into persuasive copy that sells.

This course is different …

This is no ordinary copywriting course …

This course is based on my personal experience coaching both non-writers and writers to write their own copy from scratch.

You’ll learn the practical skills to become a confident copywriter—even if you think you’re no good with words:

• Learn copywriting techniques one by one
  Short video tutorials (+ transcripts) show how to implement copywriting techniques
• Sharpen your copy ‘X-ray’ skills
  31 activities teach you how to evaluate and improve any sales copy (including your own)
• Structure a sales page like a pro
  Templates, annotated examples, and detailed instructions demonstrate how to captivate web visitors and how to nudge them to buy
• Follow a pain-free copywriting process
  Checklists and a detailed case study give you the confidence to produce a non-icky page that sells

This course helps you get unstuck, avoid common copywriting mistakes, and adopt a relaxed approach to selling and marketing.

I found gaps in my copywriting, places where I consistently had missed crucial copywriting elements. By using Henneke’s checklist of copywriting steps and techniques, I plugged holes that were letting sales slip past me.

I’m running my refreshed marketing campaign right now and I’m seeing increased open and click-through rates on newly written emails. Better yet, I’m seeing increased sales and less questions from prospective customers, which tells me I answered all their questions and inspired them to buy through my more compelling copywriting.

~ Karyn Greenstreet, mastermind group expert

As soon as I’d finished the course I pitched for some work writing long-form sales description pages. I would never have done this if I hadn’t taken the course. (…) I won the pitch and the client was very pleased with the work.

~ Julia, copywriter

This course teaches you much more than writing persuasive sales pages. Right from module one I started to incorporate Henneke’s teachings into everything I wrote. Without much effort my communication (…) became clearer, more to the point and hence a lot more effective.

~ Claudia Schalkx, marketing strategist

The Enchanting Copywriting course: Part I

In the first part of the course, you learn the 4 essential persuasion techniques.

1. Tap into customers’ desires

• Learn the Sunshine Method to writing non-icky sales copy that sells
• Present your customers as the hero in your sales story so their desire to hire you or to buy your product increases

2. Demonstrate the value of your offer

• Balance features and benefits to maximize your persuasiveness (without overpromising)
• Use 3 proven methods to communicate your competitive advantage so you can stop competing on price and charge more

3. Instill trust

• Apply the persuasive power of specificity so readers trust your sales story
• Use 3 types of testimonials as proof (most copywriters get this wrong)
• Avoid the types of words that can undermine your trustworthiness

4. Remove barriers

• Quash 4 different types of objections that may torpedo your sales
• Learn how to frame your pricing so people believe your offer is worth its price and press the Buy button more keenly

The Enchanting Copywriting course: Part II

The second part of this course gives you the tools to compose your sales page so you can communicate your marketing messages clearly.

What you’ll get:

• 3 templates demonstrate how to structure sales pages for products, services, and courses & books
• 8 annotated examples show you how the templates work—and how sales pages tap into desires, demonstrate value, overcome barriers, and build trust
• Detailed guidance on the 6 sections of a sales page so you know exactly what to include:
• The 4W approach to writing headlines and subheadings that captivate new web visitors
• How to write an opening that engages readers emotionally
• How to write heroic bullet points that communicate a ton of persuasive arguments (plus how to use curiosity to get more people to buy)
• The 3 ingredients for a persuasive, concise bio (without sounding arrogant)
• How to write a FAQ section (and how to avoid the mistakes many copwriters make)
• The 5 final steps to a YES!—or how to overcome buyer inertia to get more sales

The Enchanting Copywriting course: Part III

In the third part of this course, you learn the 4-step copywriting process so you can write your page without headaches.

What you’ll get:

• The pre-copywriting checklist: The two types of information you must gather before you start writing
• The copy assembly process: How to assemble a persuasive sales page, even if you’re no good with words
• The 8-point checklist: How to X-ray your copy and ensure it addresses the pain points and desires of your ideal customers, so you can sell more

Sound like a lot?

Yep, it’s a lot. But you’ll work step by step so you won’t feel overwhelmed. The video tutorials are to the point and short (under 11 mins each); the activities reinforce what you’ve learned with real life examples; and the cheat sheets and templates provide helpful reminders.

The Enchanting Copywriting course boosts your confidence as a writer and marketer because it demonstrates how to write your copy, and you learn how to cultivate your copy evaluation skills so you can make your own copy better.

I’ve been in sales for 20+ years. I thought I knew something about features and benefits but Henneke’s teaching far exceeded my expectations. I’ve been “blown-away” about the quality and depth of this course. It’s such a thoughtful and intelligent design.

~ Jerry Caldwell

This is not my first copywriting course. I took a lot of courses. But this one is superior to all of them for one simple reason: It helps you write better copy faster.

All the other courses are what I call “information-downloads”. You work through them and feel smarter. But when it is time to put words on the page, you get stuck.

Henneke’s course is a real step-by-step system helping you to produce charming copy quickly. It *actually* helps you get copy on your website and landing pages. It banished my procrastination habit and my uncertainty.

~ Tim Gelhausen, copywriter

I have struggled to make my own website for my solo language coaching business for 8 years. I got stuck on the copy every single time.

(…) Henneke’s course saved me. I loved the recipes that teach you, step by step, how to organize your sales page and what to say in each section. Each section has an objective. Plus, the example layouts for different kinds of businesses were invaluable.

~ Alanna Beach, online language coach

About your tutor

Henneke Duistermaat is an irreverent copywriter on a mission to stamp out gobbledygook.

She has authored the 5-star rated book How to Write Seductive Web Copy, and she’s written about copywriting for popular sites such as Copyblogger and Kissmetrics.

Henneke has an MBA and a Post-Graduate Diploma in Marketing. She stumbled upon her life’s passion when she quit her corporate marketing job and founded Enchanting Marketing to help small business owners and freelancers find their writing voices.

Henneke knows how to engage and inspire readers, and she’s an excellent teacher.

~Brian Clark, founder of Copyblogger

My background is in finance and numbers are my thing. In fact, I used to dread writing papers back in college. I remember telling people that I chose Accounting as my major because “I didn’t like to write.”

I don’t feel that way anymore. I’m starting to feel like a more confident, persuasive writer. I’ve already written 4 upcoming newsletters using the features/benefits and sunny destination tips taught in this course.

~ Jane Roberts, Financial Counselor

I’ve taken several copywriting courses, and they are all good, giving me nuggets here and there.

But I find Henneke’s course MOST useful. She organises the content in a logical flow and literally holds your hand every step of the way, turning you from beginner to pro. No fluff. VERY actionable.

~ Ken Moo, online entrepreneur

I wrote a sales page we liked so much, we decided to put the text on our home page. My sales team loves it because it does most of the selling for them.

~ Danny Ashton, founder of Neomam Studios

Imagine you’d also write a sales page that gets you more leads and more sales …

Who the Enchanting Copywriting course is for …

This course is for small business owners and solo-flyers—whether you run a niche e-commerce site or small agency, whether you’re a consultant, coach, online teacher, personal trainer, interior designer, copywriter, or other service provider, this course helps you write more compelling copy so you can grow your business.

A course for busy people

Learn at a pace that works for you. Even if you have only 15 minutes, you can watch a video or complete (part of) an activity.

What you’ll get

The Enchanting Copywriting course includes:

• 32 illustrated videos and transcripts that teach you copywriting techniques one by one—plus cheat sheets for quick reference
• 31 activities (with 60+ examples) that test your newly acquired knowledge and help you fine-tune your copy X-ray skills, so you know how to evaluate and improve copy
• 3 handy templates and 8 annotated examples that show how to structure your sales page, whether it’s a service page, a product description, a book or course page
• + 4 free bonuses:
  1. Companion email series
     Receive reminders on essential copywriting tricks, get re-inspired to dip back into the course, and feel supported throughout the course.
  2. Recorded Q&A Webinar (59 mins)
     Get answers on the most common copywriting questions, and learn how to apply your copywriting skills to emails and blog posts.
  3. Recorded Copywriting Workshop (66 mins)
     See how I fix sales pages from fellow students, and learn how to make your page more persuasive so you can sell more.
  4. A peek-behind-the-scenes
     This is a full case study showing you how I wrote this sales page, step by step.

The course is self-paced, so you can learn at a pace that works for you, and you get life-time access.

The course comes with an online learning outline where you can tick off the videos you’ve watched and the activities you’ve completed so it’s easy to keep track and hold yourself accountable.

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Michael

This course was comprehensive and easy to follow. I would definitely recommend it for anyone starting out or wanting to expand their knowledge of copywriting. Not only is the content well laid out, but it provided practical examples that I can use with my copy. I feel more confident in my copywriting now that I ever did. Highly recommend it.

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Michelle Daniel, The Heart of English

Henneke,

I purchased your course because I needed to learn how to write the copy for my website. I wanted to learn how to write persuasively, yet with honesty and integrity.

I read your emails for about a year (not sure exactly how long) before buying the course. It sounded amazing, but for a long time, I wasn’t ready to devote several months to a copywriting course. When you offered the live Q&A, I decided to take the leap, and I’m glad I did!

The course went beyond my expectations. Everything is scaffolded, meaning that the concepts are broken down into manageable chunks. Each lesson builds on what we learned in the previous lesson. I don’t know whether or not you have a background in education, but I was blown away by your ability to scaffold the material in a logical and meaningful way.

Everything is explained clearly, concisely, and creatively. The activities and your answers helped me understand how to apply what I learned.

You have a rare talent for teaching in a way that is both rigorous and fun. Your illustrations brightened my mood when I felt intimidated about how I was going to apply all this information to my own writing! It seemed like Henrietta was cheering me on.

The course allowed me to go from being a total beginner in copywriting to having a good foundation to write the copy for my website. It gave me a sense of direction and a boost of confidence.

My website isn’t ready yet, but I’ve written an information booklet about one of my private English coaching programs, and I’ve acquired a few new clients as a result. I feel that my newsletters and social media posts have improved as a result of the course as well.

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Brett Crosby

I have purchased a bunch of books and online courses over the last few years with the intent of becoming a better sales writer. Every book I've read has had some great information but what they have all lacked was a clear structure to implement the suggestions being made.

Until now!

Henneke has put together an amazing resource that takes you step by step through the writing process in a way that makes sense and, more importantly, is easily learned and repeatable.

Just by having a better structure to follow, my sales pages and web page writing have improved immensely.

More importantly (to me), I don't feel like I'm writing sleazy sales copy but genuinely connecting with people as I talk them out of their current stuck state to solutions that are a win/win for everybody.

Would highly recommend the course for anyone involved in sales and marketing.

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Byron Allen

I purchased this copywriting course because we were launching a course on nutrition. This was our first launch, and it was rather daunting.

I knew that a good sales page was a huge part of the launch, and I hoped the course would teach me how to structure a sales page and to get a direct voice across without it sounding sleazy. I also didn’t want any unnecessary fluff.

I had seen the style of Henneke’s own sales pages and I knew we had come to the right place, so I didn’t hesitate to buy this course at all.

The most useful part of the course was the anatomy of persuasive sales pages. I used one of the templates for my sales page, and it gave me confidence that we had written the best sales page going into our launch and we hadn’t cut any corners. The flow and layout made absolute sense.

The course also highlighted two key areas that I would have overlooked on a sales page. First, being able to counter a myth so people get ready to listen. Secondly, what surprised me is how many parts are needed to remove barriers to buying.

I don’t consider myself a writer at all but this course taught me that anyone can be a copywriter when you break down each section and when you are prepared to really tune into what your audience is telling you. Research is key and taking your ego out of the equation.

This course is not like other self-paced courses where you feel like you’re all on your own. Henneke has been super supportive and was always willing to answer questions. She genuinely cared about how our launch was going and even gave some great advice halfway through our launch.

How the launch went? Our sales page helped sell a big-ticket item without discounting. We converted 2.3% of our email list which I was absolutely over the moon with. I wouldn’t have come anywhere close to this without doing this course. Thank you, Henneke!

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Sheronda L.

My reason for taking your course was to learn how to strengthen my copywriting skills. I've been writing copy for a couple of years but still needed help with writing material that's relevant and engaging. I was hesitant about the price. I thought it was too much and I didn't want to pay for stuff I might already know. However, although there were principles I did know, there were golden nuggets that I found also-- especially the part where Henneke puts together each part of the sales letter and tell how it works! It helped me see where I can improve. I'm glad I took the course.

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Dorit Palvanov

I purchased this course because I wanted to expand my writing skills. Quite frankly, I want to learn to write like you, Henneke. How is it that I unsubscribed from Marie Forleo and Laura Belgray's emails (creators of the Copycure course), but still keep your emails unread until I actually read them? There's something about the way you write that feels confident, considerate and the opposite of desperate. It also feels like you don't own a marketing conglomerate, you don't have hundreds of thousands of subscribers, and you work from home. I wanted to learn from you because I can relate to you and feel like I can send you an email and expect you to reply to me (not your assistant).

Did I hesitate to buy the course?

My main hesitation was how much effort and commitment will this course require on my end, how long the course will take, will it be boring? I didn't want to purchase a course that is heavy with content (ironically), worksheets, booklets, pre-recorded hour-long Q&A calls, Facebook groups, or anything that will make me feel guilty for lagging behind because I often do. I actually didn't read your sales page fully. I saw your invitation email to buy the course, the email was well written, so I asked myself: "do you want to learn to write like that?" My inner wisdom said yes, so I bought it. I'm so glad I did!

How did the course deliver?

All modules were great. I enjoyed the short videos very much. My copywriter on the team and I met every day for 30 minutes for two months and we finished it. It was a delight! We watched one video and did one activity every day.

We both loved Henrietta's drawings, the short length of videos, the activities were challenging enough but not too much. I personally enjoyed lessons 6-7 the most as they were more about the whole picture rather than granular breakdowns of topics which is what I need for my work.

One thing I didn't expect (I guess I can call it a secondary benefit that turned out to be primary) is how useful the examples you've used throughout the course were. I've gotten a ton of ideas for my company's sales page as well as for our clients just from the ways you've written copy for yourself or for your past clients. This was a game-changer for me as I've found myself in the past ruminating over one sentence over and over again.

What difference has the course made to my copywriting skills?

I feel more confident to allow the copywriter we've hired more reign now that we've done this course together so I could focus on developing other skills in the business while knowing copy for our website and our clients will be enchanting 🙂

I loved the lesson about specificity! I'm definitely upping my specificity game now that I understand how to do it.

We haven't launched the new website with the new sales copy yet, but I did find many (MANY) areas to improve thanks to this course. I'm glad we now have a framework and clear steps for the sales page must-haves.

Henneke, from the bottom of my heart, I want to tell you 'Thank you!". Thank you for quitting your corporate job and investing in yourself. Thank you for writing that article on Shopify's website (which is how I found you). Thank you for writing kind and thoughtful emails and thank you for passing down your skills to me and my team. Grateful for you!

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ULA TUIALII

Dear Henneke,

Firstly, I want to thank you for sharing your knowledge with me. Secondly, I want to apologise for taking so long to write this review. I find there's so much to do but little time to accomplish everything.

However, I'm a big believer in showing gratitude, and although this was a business transaction between us, your course superseded my expectations.

How I found you:

I was searching for info on how to write copy, and I came across an interview you had with a young writer. I loved your down-to-earth attitude. You have a genuine love to help people. I subscribed to your content and read your tips for writing.

Then, I realised your course was the answer to my prayers.

I bought the course because I had a 'rainy situation and you taught me how to reach my sunny destination.'

What I gained and learned from your course:

I gained the confidence to write my content. The skills I gained removed the doubt that what I was writing was correct or good enough for a copy.

You taught me how to heighten my awareness: I gained the skills to filter what to include and exclude in my copy; trained my eyes to see where I can improve.

Through the skills I learned, I have gained the confidence to write a blog if I choose in the future. Through sharing other peoples rainy situations on your course, you gave me tips on how to research and realise that people will benefit from what I have to say.

Towards the end of the course, I was confident to write my content, know what pictures to include to make a presentable website.

I received a lot of good feedback about my website, and people thought it was done by a professional. Unfortunately, I had to take my website offline because I needed the right license to operate my business, but I am working towards that.

The price was affordable, but the content you provided was worth more. I'm happy you made the course affordable for me. Your personality comes out in your material, and you can sympathise with the everyday person, which converts more sales. I've seen many courses online, and the prices are too expensive - they don't give people confidence as your course does. And they waste so much time getting to the point, and I loose interest.

Thank you, Henneke. Your content is excellent! I save all your content and put them in a folder to read if I can't at the time.

Words can't express the gratitude I feel for your help. Thank you for empowering me and many others with your course. If I ever need to do any writing courses in the future, I will only subscribe to your courses, because I know they work, and every piece of information is worth my dollar and not wasted.

Thank you, Henneke, for using your talents and skills to bless the lives of others. You are worth a zillion stars not five.

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Jackson Lamar

When I started the course, I didn't really have an idea of what copywriting was about. But I knew that there had to be a better way to promote my business in scalp micropigmentation (medical hair tattoos) than passing out business cards.

I'm usually not one to complete projects, and writing is tough because it is new to me. However, the course is well put together and the information is complete. There's no guessing. Reading and doing the exercises taught me how to judge my own work, and Henneke's copywriting system helped me put my sales page together, step by step. Definitely 5 stars.

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Petra Navel

I initially thought the price of this copywriting course was steep but I'm glad I decided to buy.

I like the way Henneke presents the lessons as video tutorials blended with exercises. As a student, you really get your teeth into the topic.

I also liked the example sales pages and the summary of everything in chapter 8 is brilliant. I liked this precise way of working, and followed every step, including the tip to read your copy via a role play phone call; this made me notice some mistakes.

This course motivated me to work on my sales copy. It's excellent and provides very good value for money.

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Rotimi

Thank you for all your teachings, practical examples, and explanations. It's been eye opening. I've bought copywriting courses in the past and none has explained it as clearly as your course. Now I get it. I'm currently writing a sales letter for my IT consulting service...it's not done yet, but I'm getting there. Using your course, I now understand how to write for a service/consulting business.

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Julia - Copywriter

My favourite part of the course was 'How to assemble your sales page'. It taught me what questions to think about and how to get it all down in the right order.

I also loved the workbook. I could see immediately if something I'd studied needed more work, or a better understanding of the topic.

As soon as I'd finished the course I pitched for some work writing long-form sales description pages. I would never have done this if I hadn't taken the course. It gave me the confidence I needed to expand my skill set. I won the pitch and the client was very pleased with the work. It was all down to Henneke's training, so thank you so much!

PS. I should also mention Henrietta. It was joyful to view the drawings, especially when there was something challenging I was trying to get my head round.

Thank you again, Henneke and Henrietta.

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Alanna Beach

I bought this course because I have struggled to make my own website for my solo language coaching business for 8 years. I got stuck on the copy every single time.

I wanted to learn how to persuade potential clients to get in touch with me because selling my service in a foreign language market is extremely difficult. Henneke's course saved me. I loved the recipes that teach you, step by step, how to organize your sales page and what to say in each section. Each section has an objective. Plus, the example layouts for different kinds of businesses were invaluable.

I sailed through the course in about 10 days because it's sectioned into digestible modules that kept me curious to learn more. My copywriting skills have improved drastically and I've taken up a new interest in the world of copywriting. Thank you, Henneke!

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Angel Brown

I am very new to copywriting and even though I did very well with writing in college years ago, I felt that I needed to brush up and enhance my skills. I want to feel confident that I am offering clients the best possible copy that I can. This course did just that.

The outline of the course is wonderful. I felt that the knowledge easily progressed, and multiple deliveries of the learning material made it very easy to understand and remember, without becoming boring. I even found myself looking forward to the next step and losing track of time. I highly recommend this program!

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Joanne

I loved the course! The best thing about it was the simple methods Henneke used to communicate all the information. It felt light and easy and was enjoyable to listen to. I normally don't look forward to taking business type courses but this course was a joy. Thank you!

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Glenda Crawford

The Enchanting Copywriting course is an amazing course, full of great examples and step-by-step instructions. Very easy to follow, and I love Henneke's writing style. I highly recommend this course. It will change the way you look at your website and any other writing you do.

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Urs Frei

I have to admit - I have spent far more time with this course than I would have expected from a $400 course. Henneke covers copywriting in detail (in a useful way, without being overwhelming). I didn't want to skip anything and I'll certainly revisit the materials in future, when writing sales oriented texts.

I like the sales approach as a personal dialog with my reader (future customer) and the metaphor of a guided tour out of the rainy situation into a sunny destination.

In addition, I appreciate Henneke's professional training approach with the videos, sketched transcripts (I fell in love with Henrietta!) and the practical examples.

Well done, Henneke - I don't see anything you could have done better. You might consider raising the price!

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Karyn Greenstreet

Henneke’s course inspired me to re-write several of my sales pages. The easy-to-digest format allowed me to learn at my own pace and instantly implement each golden nugget.

I found gaps in my copywriting, places where I consistently had missed crucial copywriting elements. By using Henneke’s checklist of copywriting steps and techniques, I plugged holes that were letting sales slip past me.

I’m running my refreshed marketing campaign right now and I’m seeing increased open and click-through rates on newly written emails. Better yet, I’m seeing increased sales and less questions from prospective customers, which tells me I answered all their questions and inspired them to buy through my more compelling copywriting.

This course is a wise investment that earns itself back quickly.

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Bethan

Henneke is brilliant. If you want to write content for your business or be a professional writer you need this.

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Claudia Schalkx

I've bought so many digital courses and had to practice sheer discipline to finish them, and even so I end up dropping the ball and the course lands in an unknown digital drawer.

This course is different.

Henneke has broken down the teaching in a logical way to help you stay on track. After each module, I am wondering what she'll be tackling in the next and want to step on the gas pedal!

This course teaches you much more than writing persuasive sales pages. Right from module one I started to incorporate Henneke's teachings into everything I wrote. Without much effort my communication (so not only what I wrote, but also how I brought ideas forward) became clearer, more to the point and hence a lot more effective.

Even if you do not write a page but you outsource it, this course will give you everything you need to write a draft, brief the copywriter and assess the work.

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Susanna Tham

I was unsure if the Enchanting Copywriting course would apply to my small e-commerce store; I thought it might be more suitable for higher-priced offerings like an e-course or coaching sessions. I also own both of Henneke's copywriting books and was afraid there would be some overlap.

But my product descriptions were sprawling all over the place and I needed a better understanding of the structure of persuasive sales copy, so I took the leap and I'm glad I did.

Henneke doesn't only teach you how to write a sales page, you learn so much more. For example, the psychology behind why your customer buys your product and methods of how to guide them if they're hesitating.

This course is incredibly well structured and to the point. Henneke teaches complicated concepts in a simple way and helps you sail through the course pain-free. The watch-listen-write "triple punch" format of the Enchanting Copywriting course doesn't only work for different learning styles but together they're a powerful means to make you actually learn. I could feel my brain growing while doing the activities. I would gladly buy this course again just for the teaching style alone. I've taken many online courses but I don't think I've ever learned so much in an online course as in this one.

Many of the techniques I've learned I now use in other writing as well, like my blog articles and in my emails. My writing is much clearer and I have a system to follow so my sales copy is more concise and straightforward.

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Jerry Caldwell, Albuquerque, New Mexico USA

I’ve been following Henneke for some time and had bought her About Page course. She can break down ideas into easily digested nuggets so that, as a non-writer, it made it easy for me to organize my thoughts and put some coherent words on paper.

Recently, I received information about her self-study Copywriting course at an affordable (for me) price AND I could complete the course on my own time schedule. Both of those things are key for me...affordability & convenience so I jumped straight in.

I’ve been in sales for 20+ years. I thought I knew something about features and benefits but Henneke's teaching far exceeded my expectations. I’ve been “blown-away” about the quality and depth of this course. It’s such a thoughtful and intelligent design.

You’ll be learning copywriting in a structured way instead of wandering around a generic book about copywriting. That structured way does ONE thing for me and that is: It made me a much more confident marketer. Period. That alone was worth the price of the course!

P.S. By working with the course 10 minutes here... 20 minutes there... at the end of 3 weeks... I put together a marketing piece in a highly regulated business (Insurance) that was immediately approved as being compliant with the regulations. By the way...that’s not easy to do, and that was tangible proof to me that I now know what I’m doing when it comes to copywriting.

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Charlotte Cave (fashion retailer)

I’ve followed Henneke for years, admiring her relaxed, conversational writing style. A style I was striving for myself so I signed up for her copywriting course.

In the course, the metaphor of the path to a sunny destination helped me organize my thoughts on how to sell, and the many examples helped drive the lessons home.

The examples also provided a model for me to mimic. I found myself modifying them to suit my business, and they were helpful for eliminating generic and empty words. I now am able to market “for” not “to” my customers.

To borrow Henneke’s metaphor, this course has taken me to my sunny destination: Thinking and writing more clearly.

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Jane Roberts, Financial Counselor

I'm only 37% through the Enchanting Copywriting course but holy cow - it's amazing. At the risk of sounding dramatic, this course has already transformed my writing.

Admittedly, I didn't realize that I would love the videos as much as I do. I thought to learn how to write from a course, you must read it.

I was wrong.

I watch the videos first then read the transcripts the next day to help me remember what I've learned. I'm enjoying the examples of what to do vs. what not to do and the fun illustrations.

I'm glad the videos are short and sweet because I'm able to stay focused and absorb the information like a sponge.

And I've already written 4 upcoming newsletters using the features/benefits and sunny destination tips taught in this course.

My background is in finance and numbers are my thing. In fact, I used to dread writing papers back in college. I remember telling people that I chose Accounting as my major because "I didn't like to write."

I don't feel that way anymore. I'm starting to feel like a more confident, persuasive writer.

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Tim Gelhausen

This course took me from second-guessing every word I put out to writing persuasively with confidence and clarity.

This is not my first copywriting course. I took a lot of courses. But this one is superior to all of them for one simple reason: It helps you write better copy faster.

All the other courses are what I call "information-downloads". You work through them and feel smarter. But when it is time to put words on the page, you get stuck.

Henneke's course is a real step-by-step system helping you to produce charming copy quickly. It *actually* helps you get copy on your website and landing pages. It banished my procrastination habit and my uncertainty.

I did find one fatal flaw with it, though: It is severely underpriced for its value. If you have the opportunity to get your fingers on it, do not let it slip.

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ken moo

I've taken several copywriting courses, and they are all good, giving me nuggets here and there.

But I find Henneke's course MOST useful. She organises the content in a logical flow and literally holds your hand every step of the way, turning you from beginner to pro. No fluff. VERY actionable.

PLUS. Love the hand-drawn graphics, accompanying pdf for EVERY video, worksheets and checklists. I bet all these take up more time than actually recording the videos.

I'm a new fan, Henneke. Thanks!

Ken Moo
Content-loop.com

Is this course suitable for a beginner?
Yes, the course is suitable for anyone who’s running or starting a business or who wants to write copy for clients. You don’t need any writing or marketing experience to enjoy this course and learn how to write persuasive copy.

Is this course suitable for non-native speakers?
The principles of persuasive writing are the same for different languages, so as long as you’re fine with watching videos in English or reading the transcripts, then you can enjoy the course and apply your learning to your native language.

How long will the course take?
The course is self-paced so you can go as fast as you like. Binge watch the videos like a Netflix series. Or work at a steady pace—even if you have only 15 minutes, you can dive in and watch a video or complete (part of) an activity.

What if I need to write my sales page this week?
Go straight to module 5 on the anatomy of persuasive sales pages and use the annotated examples to jumpstart your own sales page and start assembling your page straightaway.

What’s the difference with the previous versions of Enchanting Copywriting?
The old version was a coaching program, so you would get personal feedback on your writing—the cost was $1,099 (or more). In this new version, you don’t get individual feedback, so the price has come down a lot. The instructions in this new version are more detailed—with more examples and more activities, so it’s suitable for self-study. If a question does pop up, we’ll have a live Q&A session for Early Birds.

How long will I have access to the course material?
You get life-time access—you keep access to all material for as long as the course is available.

Are video transcripts available?
Yes, illustrated transcripts are available for all video tutorials, so you can choose to watch the video or read the transcript (or do both).

Can I pay with PayPal?
Yes. You can pay with any major credit card, debit card, or PayPal. All payments are in US dollars. All orders are processed by Teachable, Inc.

Can I get a refund?
Yes, you can try the course completely risk-free. I’m confident you’ll love this course but if you decide it’s not for you, then you have a 30-day money-back guarantee. No questions asked.