Imagine …

You’ve got an idea.

And you’re keen to share it with your audience.

You open up a document, and—tak tak tak—your fingers are dancing on the keyboard.

You know this will be good … eventually.

Yeah. The first draft is always a bit yuck. A bit cringe. A bit convoluted.

But you know the process.

You know how to turn that messy piece into content that shines.

Unlike the grey-ish content you see everywhere, your writing is vivid and uniquely you.

It’s how you stand out and attract an enthusiastic audience—people who are keen to learn from you, connect with you, and buy from you.

Sound good?

This course teaches you how to make your writing sparkle so you can attract your favorite audience.

This is no ordinary course …

Some may call this an editing course.

But it’s so much more.

First, editing makes me think of red marks, and I feel a sense of embarrassment creep up.

This is different.

This is a playful course where you try out writing techniques. A course that encourages you to have fun.

While the world hurtles on and everything has to be quick quick quick, this course encourages you to slow down and then to appreciate and emulate good writing.

This course helps you shape your voice:

• Sharpen your thinking so you can communicate your ideas with clarity and power.
• Stand out with a unique voice and bring your audience closer to you.
• Stop endless dithering because you know how to let your words shine.

When we read good writing, it often feels like the writing came naturally to the writer—as if the writer was born with their voice.

But this idea is completely flawed.

Just like you and me, good writers find their voice by playing with words, by increasing their sensibility for good writing, and by writing as if they’re having a conversation with their favorite reader.

And that’s what we’ll do in this course.

What you’ll learn …

This course teaches you how to communicate your ideas with gusto …

How to write more clearly and simply:

• Follow the Rule of One to write with more focus so your audience grasps your ideas more easily.
• Use the Flip-Flop technique to sharpen your thinking and simplify your writing
  so your ideas shine more brightly.

How to write more vividly:

• Dance up and down the Ladder of Abstraction to breathe life into your writing so readers remember your messages more vividly.
• Harness the power of specificity to boost your credibility.
• Balance vividness and conciseness so your writing pops (without ever being too wordy or too flowery).

How to write conversationally and be more personal:

• Turn a lecture into a conversation so readers feel like you’re having a chat in a cozy café.
• Make your writing more chatty so it sounds more like you.
• Add a personal touch or story to allow followers to get to know, like, and trust you.

How to touch readers with your words:

• Break through habitual word patterns to flavor up your writing—readers will remember how your words make them feel.
• Make more impact by scrapping unnecessary words that are slowing readers down.
• Create a pleasant rhythm that makes readers dance through your content with ease; it’s almost like they hear your voice and feel your presence.
• Discover the #1 tweak that attracts attention and boosts credibility.

You’ll also learn how to:

• Switch between 5 editing roles so you can edit more effectively (and with more joy).
• Work more productively with your inner critic.
• Read like a writer so you can accelerate your learning.

This is a playful course that helps you become a stronger, more creative writer.

An investment in your writing skills pays off in many ways:

First, your voice is an essential part of your personal brand; it’s how you connect with your audience and how you stand out.

But there’s so much more …

• Become a better thinker
• Find clarity in your business and life
• Express yourself more clearly
• Feel more creative, grounded, and alive
• Feel connected to your readers
• Make a difference

And as Warren Buffett said:

The one easy way to become worth 50 percent more than you are now—at least—is to hone your
communication skills—both written and verbal.

About your tutors

Henneke Duistermaat is an irreverent writer and coach on a mission to stamp out gobbledygook.

She quit her corporate marketing job in 2012 and founded Enchanting Marketing to help coaches, consultants, freelancers, online creators, and small service providers find their voice and share their ideas with gusto.

The course is co-taught by purple-haired Henrietta, the cartoon character that pops up in all Henneke’s work, including in all course videos. Henrietta cheers you on and helps you remember key concepts.

What students say about Henneke and Henrietta’s teaching:

I was blown away by Henneke’s ability to scaffold the material in a logical and meaningful way. Everything is explained clearly, concisely, and creatively. The activities and Henneke’s answers helped me understand how to apply what I learned.

The illustrations brightened my mood when I felt intimidated about how I was going to apply all this information to my own writing. It seemed like Henrietta was cheering me on.

~ Michelle Daniel, English Coach and French-to-English Translator

The best part of the course? The short videos. I enjoyed listening to Henneke, her tone is relaxed, the messages are bite-sized, and the Henrietta drawings are so sweet. A perfect companion to my afternoon coffee.

~ Lia Stoll, Disability Writer

Henneke is as wonderful in her courses as she is in her writing. A mentor who cares about people and loves seeing them improve.

~ Kathy Keats, High Performance Coach

What you’ll get

Write with Power and Personality includes:

• 27 illustrated videos and transcripts that teach you, step by step, how to edit your writing and shape your voice—plus 5 cheat sheets for quick reference.
• 21 guided activities that show you the difference between so-so and good writing and encourage you to play with your voice.
• 9-point editing checklist that helps you become a more confident, stronger writer.

One step at a time …

In the videos, I explain writing techniques one by one.

Next, in the activities, you deepen your understanding by observing how each technique is applied in various samples of writing.

Lastly, follow the guidance to emulate the techniques, so you can find your voice and make your writing sparkle.

I found the 3-step teaching formula very effective. The course exceeded my expectations in terms of both the quality and depth of the information.

~ David Ferrers

This course comes with a ridiculous amount of extras …

(Because I’m using it as a trial run for a community.)

The Joyful Writing Club

In an online forum, you can meet me and fellow students from across the world and get answers to any writing questions, whether related to the course or not. Plus, you can use the forum to hold yourself accountable and make finishing the whole course a breeze.

The Joyful Writing Club will be available in May, June, and July 2025. (Note: You get lifetime access to the course material, and the course is self-paced; it’s only the forum that’s time limited.)

The Creative Writing Café

In 3 online webinars, we practice creative writing techniques together. This is an opportunity to get away from the world news and connect with others in a warm-hearted environment. All practices will be business-oriented, so you can use what you write to promote your business.

Creative Writing Cafés will be held on:

• Wednesday 14 May at 11:00 a.m. EDT (4:00 p.m. BST)
• Wednesday 4 June at 11:00 a.m. EDT (4:00 p.m. BST)
• Wednesday 9 July at 11:00 a.m. EDT (4:00 p.m. BST)

All sessions will be recorded, so you can take part, even if you can’t be there live.

The Playful Workshop

In 3 online webinars, I give feedback and show you how to adjust the tone of your writing, whether you’d like to communicate more strongly or more conversationally, whether you’d like to add pizzazz or boost credibility, whether you want to write more concisely, more precisely, or more vividly.

Playful Workshops are scheduled for:

• Thursday 29 May at 11:00 a.m. EDT (4:00 p.m. BST)
• Thursday 19 June at 11:00 a.m. EDT (4:00 p.m. BST)
• Thursday 17 July at 11:00 a.m. EDT (4:00 p.m. BST)

You do not have to attend live to take part. You can submit your work beforehand and watch the recorded sessions afterwards.

Companion Email Series

Receive reminders on essential editing tips, get inspired to dip back into the course, and feel supported throughout the course.

Who this course is for

This course is not for you if you’re looking for fill-in-the-blank templates or so-called hacks that make you sound like everyone else.

This is a creative course that stimulates your thinking. You learn the techniques that help you become a stronger writer so you can express yourself more clearly, more vividly, and more uniquely YOU.

The course is self-paced and you’ll get life-time access, so you can learn at a pace that works for you. The videos are short (less than 8 minutes each), so you can pop into the course and keep momentum going—even if you’re busy.

What students say about my teaching methods:

I hadn’t realized how valuable it was to see critiques on other people’s writing. After each workshop, I’m so much wiser, and I feel that I can keep writing for days on end.

~ Susanna Tham, Conversion Strategist and Copywriter

Henneke has broken down the teaching in a logical way to help you stay on track. After each module, I am wondering what she’ll be tackling in the next and want to step on the gas pedal!

~ Claudia Schalkx, Marketing Strategist

Those marvelous live sessions are a major advantage of the course and, if anything, I’d like more of those along the way. Henneke shares so much useful knowledge in these live sessions AND it’s incredibly useful to learn from my peers by seeing how they are translating the advice into their own writing styles.

~ Paul Couchman, The Regency Cook

I could learn in tiny increments and go at my own pace, whether it’s one module a day or one lesson a day. Every step felt doable and I could apply what I learned and see how it made my writing better.

~ Yash Ahuja, Freelance Writer

Henneke’s teaching is simple, yet detailed, and I love the huge number of examples in this course. I had not realized how powerful examples are. The examples help teach what Henneke calls X-ray reading so I can now see how others write, and I’m starting to create my own voice.

~ Dylan Ball, Vocal Coach

Frequently asked questions

Is this course suitable for beginners?
Yes, the course is suitable for anyone who creates content. Whether you’re a beginner or a more experienced content marketer, whether you write for your own business or someone else, you’ll learn how to edit your writing so you can captivate your audience and communicate your ideas with gusto.

Can I use this course to write for social media?
Yes, the techniques you’ll learn work for any writing—whether that’s for social media, email, a blog, a newsletter, a book, or a course.

My native language is not English. Will this course work?
Probably, yes. There will be some differences across languages, but the basic principles of strong and vivid writing are the same across cultures.

Can’t A.I. do the writing for me?
A.I. can assist you as a writer but it can’t replace you. This course focuses on improving your sensibility as a writer. It also helps you be yourself in your writing, so you can connect with your audience more strongly.

Are video transcripts available?
Illustrated transcripts are available for all video tutorials, so you can choose to watch a video or read its transcript (or do both).

How long will I have access to the course material?
You get life-time access, so you’ll keep access to all course material for as long as the course is available.

How long will the course take?
The course is self-paced so you can go as fast or as slow as you like, and you can dip back in at any time to reinforce your learning or to find fresh inspiration. At a steady pace, you’ll take 6 to 7 weeks to watch the videos (or read the transcripts) and complete the activities for all modules. Some people will finish the course in just 2 or 3 weeks, and others may take 3 or 4 months. It’s up to you. And you don’t need to study the whole course to benefit from it!

Can I pay with PayPal?
Yes, PayPal payments are available for both the payment plan (6 installments) or the one-off payment.

Can I get a refund?
Of course! There’s a 30-day money back guarantee. So, if you decide the course is not for you, then you get your money back. No questions asked.

Other questions? Just email me: Henneke [at] EnchantingMarketing [dot] com. I’m happy to help.